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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

Disclaimer

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Get the insights and tools you need to run your business smoothly

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

DDfB Pharma CTA: Connect Now vs Connect with Sales

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

DDfB - Ninetailed Catering - Order now/Concierge form Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Learn how to view transactions, payouts, and monthly statements in the Merchant Portal, and calculate your restaurant’s net earnings.

Mx - Payouts - Header

Global

How to Understand Your DoorDash Payout and Monthly Statement 

Transform how you track performance, reconcile your financials, and grow your business using DoorDash’s enhanced Report Builder.

Mx - Financial, Marketing & Performance Reporting Features - Header

United States

Financial, Marketing & Performance Reporting Features

Learn how to use data in the Merchant Portal to increase sales and provide a better customer experience.

Merchant Portal - Reporting

Make Strategic Business Decisions Using DoorDash Reporting

If you’re unsure whether your integration is pulling its weight, here’s how you can evaluate its performance and what to look for if you’re considering an upgrade.

Mx - POS Integration Working for You - Header

How to Know if Your POS Integration Is Working for You

Keep tabs on your store with the Business Manager app.

Mx - Business Manager App - Header

How to Download and Use the Business Manager App

Learn about DoorDash's tech tools, including the Merchant Portal, DoorDash Tablet, Business Manager app, and POS Integrations.

Mx - Learning Center - Tech Tools - Header

United States, Canada & Australia

How to Operate and Manage Your Store on DoorDash

Learn how Live Order Management (LOM) enables business owners to manage orders in real-time with the DoorDash Business Manager app. 

Mx - Learning Center - Live Order Management - Header

How to Use Live Order Management in the DoorDash Business Manager App

Learn about DoorDash pricing for restaurants, what pickup and delivery commission and fees cover, and how they help bring value to your business.

Mx - Commissions and Fees - Header

DoorDash Commission and Fees, Explained

Make sure the tax rates are accurate for your menu items.

Mx - Menu Tax - Header

How to Update the Tax Rates of Your Menu Items and Store

Keep your payments flowing by verifying your business details.

LC-hero-1208x1080-v85.02-Stripe-Bank-KYC

How to Update Your Business Information to Prevent Payment Delays

Details on the tax invoice that DoorDash issues to you.

Mx - How to Understand Your Tax Invoice - Header

How to Understand Your Tax Invoice

Understanding how Marketplace Facilitators play a role in filing your taxes.


LC-hero-1208x1080-v61.02-Facilitators

Canada Merchant Marketplace Facilitator FAQ

LC-hero-1208x1080-v55.01.01 taxes

How to Update My Restaurant’s Tax Information

Understanding how Marketplace Facilitators play a role in filing your taxes.

United States, Australia & New Zealand

US Merchant Marketplace Facilitator FAQ

Learn the best practices for working with Dashers. 

Mx learning Center - Dasher Relations 

How to Communicate with Dashers

Learn how to manage your store through your tablet.

Manage Your Store on Your Tablet

How to Manage Your Store Through Your DoorDash Tablet

Find out how to gather restaurant customer data and turn guest insights into proven strategies to grow your business. 

restaurant customer analytics

How Restaurants Can Use Customer Analytics to Increase Sales

Learn why orders are canceled and how to submit any DoorDash disputes.

LC-hero-1208x1080-v49.10.01-Canceled-Orders

Viewing your Canceled Orders on DoorDash

Learn how downtime can impact your bottom line. 

Downtime on DoorDash

How to Improve Your Restaurant’s Downtime

Temporary deactivations can happen when DoorDash can’t reach your Tablet or POS system. Learn how to keep your store open, fix common issues in minutes, and avoid future pauses.

LC-hero-1208x1080-v36.02-Temporary-deactivations

How to Avoid Temporary Deactivations and Reactivate Your DoorDash Store