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Grow sales on your own channels with Online Ordering

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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

Disclaimer

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Best practices for how to grow your business on and off DoorDash

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Ninetailed - EN US Only

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Mx - Ninetailed Experience - Cx Reach - David Cohen

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed - DCP Hero Form - Header Copy Test

Mx - Ninetailed - DCP Form - Header Copy Test

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

You can earn $1000* and give $500 by referring an eligible restaurant to DoorDash—here’s what to know and how to do it.

Mx Learning Center - Merchant Referral Program

United States

Earn Rewards by Referring New Merchants to DoorDash

DoorDash Smart Campaigns help automate promotions for merchants.

MX - Learning Center - Smart Campaigns Header

United States & Canada

What are Smart Campaigns and How Do They Work?

Reward your most loyal customers for reordering from your store on DoorDash.



LC-hero-1208x1080-88.02.01 Store Loyalty

Global

How to Boost Customer Retention with DoorDash Store Loyalty

In case you missed it: hear about all the new features that came out in 2024 and are now accessible to you and your team.

 Mx learning center - 2024 roundup

DoorDash's 2024 Year in Review: Recapping the Top New Features for Merchants

How to view and pay your Drive On-Demand invoices.

LC-hero-1208x1080-v80.03.01 Drive On-Demand Invoicing Portal

How to Sign Up and Use the DoorDash Drive On-Demand Invoicing Portal

A brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, Google page).

Mx - Illustration- Desktop

United States, Canada & Australia

How to Set Up Your DoorDash Commerce Platform Starter Package 

Maximize your profits by offering delivery without managing your own fleet of drivers.

Mx- Drive On-Demand - Tablet with flowers

How You Can Deliver Directly to Your Customer with Drive On-Demand

Digital in-store ordering that streamlines service, payment, and more.

Mx - Tableside - Illustration - Phone - 1

How to Set Up Ordering with Tableside Order & Pay

How DoorDash can help you grow online, attract new customers, increase your order size, and more.

How to use the DoorDash Merchant Suite

How to Grow Your Business on DoorDash

Expand your customer base and boost order volume.

DoorDash Attract New Customers

How to Attract New Customers with DoorDash

Learn how to grow your business and attract new customers with DoorDash marketing.

LC-hero-1208x1080-v40.01-Marketing101

Marketing 101: How to Use Ads & Promos

Tips to optimize your Ads and Promotions.

LC-hero-1208x1080-v41.01-Ads-and-Promos

How to Get the Most Out of DoorDash Ads & Promotions

Learn to grow your average order volume on DoorDash.

DoorDash Increase Order Size and Volume

How to Increase Your Order Size and Volume

DoorDash adds value to your promotion to drive more orders at no additional cost to you.

LC-hero-1208x1080-v69.03-Boosted-Promo

How DoorDash Boosts Your Promos During Occasions

Your optimization score is the key to understanding your store’s sales potential on DoorDash.

LC-hero-1208x1080-v38.06

How to Optimize Your Business on DoorDash

In this step-by-step guide, we share strategies for improving customer experience — both for your existing customers and new ones.

How to improve your customer experience on DoorDash

How To Improve the Food Delivery Customer Experience

LC-hero-1208x1080-v54.03-Repeat-Customers

3 Tips to Get Repeat Customers

Learn how to grow online through DoorDash Marketplace and online ordering systems for restaurants.

Grow online with DoorDash

How to Grow Online with DoorDash

Take your business to the next level by expanding with DoorDash Capital financing in the US and Canada. Not currently available in Quebec.

Optimize your business with DoorDash

How to Access DoorDash Capital

Read up on eight high quality integration partners that meet our rigorous quality standards.

LC-hero-1208x1080-v77.01.03-Jul-Aug-2024-digest

United States, Australia & New Zealand

Today's 8 High Quality POS Partners for your Restaurant Integration with DoorDash

Make the most out of DoorDash features and industry trends to optimize your menu and increase orders.

New for Fall: 6 Ways to Enhance Your Menu and Drive More Orders

Get access to high-value customers and grow online with DashPass.

Mx Learning Center - DashPass header

How to Grow Online with DashPass

Give your customers more options and attract new customers with pickup.

Mx Learning Center - Pickup Header

Offer Pickup Options to Your Customers

You can find guides to add Online Ordering for web providers such as GoDaddy, Shopify, Squarespace, Wix, WordPress, Weebly, and social media, as well as additional setup instructions.

Feature image_place holder

How to Integrate Online Ordering with the Most Popular Website Providers

A customizable, online ordering button that makes it easy for customers to order directly from your site.

LC-hero-1208x1080-v81.07-Smart-Order-Now-Button

How to Add a Smart "Order Now" Button to Your Website

Increase your order volume by offering alcohol delivery on DoorDash.

Alcohol

How Offering Alcohol Delivery on DoorDash Can Increase Your Order Size

Marking up your price on DoorDash could be hurting your sales.

LC-hero-1208x1080-v53.01-Menu-Pricing-Insights

How Menu Pricing Could Impact Your Sales

Gain key insights from our new survey, learn about new promotions and more.

LC-hero-1208x1080-v74.01.01-June-2024-digest

June 2024 Updates: New Data + Features to Boost Your Businesss

Streamline your order management with new DoorDash tablet features for handling out-of-stock items, replacements, refunds, and special request charges.

LC-hero-1208x1080-v43.02-New-Adjust-Order-Features

5 New Ways to Edit Existing Orders on Your DoorDash Tablet

Unlock our new updates to navigate inflation, boost your restaurant's efficiency, and expand your operation with ease.

LC-hero-1208x1080-v197.02

8 Ways to Tackle Inflation and Boost Your Restaurant's Margins

New features to offer a smoother and more efficient DoorDash Merchant Tablet experience.

LC-hero-1208x1080-v62.03-2024-Tablet-Updates

4 New Tablet Features: Making it Easier to Manage Your Orders

Strategies to grow your business in 2024.

Merchant Digest - Jan : Feb 2024

How to Use DoorDash Insights to Improve Your 2024 Strategy

With the busiest days for delivery right around the corner, now’s the time to prepare.

blog-hero-1208x1080-v194.13.01

5 Tips to Minimize the Impact of Staffing Shortages During the Busy Holiday Season

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4 Tips to Grow Your Sales in Fall 2023

Strategies for tackling the challenges of inflation head-on.

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August 2023 Merchant Digest: How to Combat Rising Prices