The Road to Most Loved is a new way to understand how your store is performing on DoorDash. It introduces Merchant Status, which shows where your store stands today and updates monthly so you can track your progress.
As you improve, you can move closer to Most Loved – the highest recognition for delivering a great customer experience.
You can check your status anytime in the Merchant Portal under Insights › Most Loved.
Your merchant status is private unless you reach Most Loved status, that's the only one customers can see. Everything else is just for you, in your Merchant Portal. |
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The Signals That Shape Your Merchant Status
Four operational signals determine your merchant status. Each signal reflects something you can directly control, and your Merchant Portal highlights which one to prioritize first.
Missing & Incorrect Items | The percentage of orders reported with a missing or wrong item. Accuracy builds trust and reduces refunds. Learn how to improve. |
Avoidable Cancellations | Orders cancelled for reasons within your control, like outdated hours or out-of-stock items still listed. Every avoided cancellation protects revenue. |
Photo Coverage | The percentage of menu items with images. Menus with photos see stronger engagement and higher conversion. Learn how to improve |
Menu Markup | How much your DoorDash prices differ from in-store. Customers are more likely to order—and reorder—when pricing feels fair.Learn how to improve. |
Most Loved Status
Most Loved is the highest Merchant Status, recognizing stores that consistently deliver a strong customer experience: accurate orders, minimal cancellations, quality photos and fair pricing. It’s the only status visible to customers and carries real weight as both a trust signal and a competitive advantage.
Most Loved Benefits
Dedicated Homepage Carousel : Appear in a dedicated carousel that highlights top-performing restaurants, helping more customers discover your store.
Increased Homepage Visibility : Stronger performance can help your store appear more frequently in homepage recommendations.
Higher Store Page Conversion : The Most Loved badge, combined with quality photos and consistent pricing, signals reliability and can improve your conversion rate.
Customer-Facing Badge : A Most Loved banner and icon on your store page help you stand out, especially in competitive markets.
What Changed: From the Most Loved Program to Merchant Status
Most Loved used to be a simple badge – you either had it or you didn’t. There was no clear way to see how close you were or what to improve to qualify. The Road to Most Loved introduces a clearer system. Instead of pass or fail, you now see where your store stands, which areas are on track, and what to focus on next. Benchmarks are transparent, applied consistently across stores and updated monthly.
What hasn’t changed: Most Loved recognition is still visible to customers, , and your store continues to appear in search and discovery regardless of status.
Understanding Each Status in The Road to Most Loved
Each status reflects your store’s recent performance and highlights where to focus next.
Almost There
Your store is performing well and already showing strong results. You’re close to Most Loved, and reaching it often comes down to one or two small improvements.
Focus on the area that needs the most attention, like improving order accuracy, updating menu photos, or reducing cancellations.
Needs Work
Some areas of your store are below benchmark, but you’re not far off.
Start by focusing on the area that needs the most improvement. For example, if cancellations are high, check your store hours or availability. If photo coverage is low, begin with your bestselling items.
Poor
Several areas of your store would benefit from improvement, but you can make progress by starting small.
Focus on one action at a time – like updating your menu, marking items out of stok, or adding photos to top items. Even one change can help stabilize your orders and improve your performance.
How to Earn and Maintain Most Loved
Most Loved reflects consistent, high-quality performance over time. You don’t need to be perfect – you need to be consistent. Here’s how to approach it:
Check your status regularly: . Go to Insights › Most Loved to see what’s on track and what needs attention.
Start with one priority: Focus on the recommended next action in your portal – you don’t need to fix everything at once.
Building simple habits. Consistently checking orders, keeping your menu up to date, and managing availability can make a big difference over time.
Get your team involved. When your staff understands what drives performance, improvements are easier to maintain.
Since your status updates monthly, check at the start of each month to track progress and adjust if needed. Small, consistent improvements can help you maintain Most Loved over time.
How to Check Your Status
Log in to the Merchant Portal and go to Insights › Most Loved.
Here you’ll see:
You’ll see your current status
How you’re performing across key areas
What to focus on next
For a deeper view:
Use the “This Month” dropdown to compare your performance over time
Visit Insights > Operations Quality for details on cancellations, missing items, and wait times
Visit Insights > Pricing to review your markup
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