Flowers have always been more than just beautiful decor. Vibrant bouquets have long marked life's important moments — from joyful celebrations to heartfelt gestures of comfort and care.
But in 2025, the way people send and receive flowers is evolving. For local florists and flower shop owners, staying on top of seasonal floral trends is no longer just helpful — it's essential. It's how you stay competitive, connect with customers, and grow your business.
Whether you already offer flower delivery or are just starting to explore online ordering, there's never been a better time to lean into what's next. We're sharing the freshest floral industry trends shaping 2025 — and how you can use them to boost sales, delight your customers, and keep your business in full bloom.
The biggest floral industry trends in 2025 every florist should know
In 2025, shoppers are more intentional than ever, prioritizing sustainability, personalization, and convenience when choosing where (and what) to buy. And they're turning to local florists who can deliver on all three.
1. Sustainability and eco-friendly arrangements
Eco-consciousness is no longer a niche — it's mainstream. This year, eco-conscious consumers want bouquets that reflect their values.
Since 2023, the number of sustainable flower farms has grown by 20% globally, and 70% of U.S. florists say customers now ask about sustainable practices. Here's what's gaining ground with sustainably driven customers:
Reusable vases and recyclable packaging. Practical innovations like water-resistant paper sleeves and recycled plastic wraps are becoming the norm — and help florists show their commitment to sustainability at first glance.
Organic and sustainably-grown blooms. About 20% of flowers sold globally come from are now certified organic or sustainably farmed. These stems offer a powerful story: lower environmental impact and a product shoppers can feel good about.
Minimalist, intentional designs. Less is more in 2025. Think: intentional arrangements with fewer stems and more meaning. Customers love designs that reflect simplicity, sustainability, and a modern aesthetic, without sacrificing visual appeal.
Good for the planet, good for business — promoting eco-friendly arrangements helps build trust, meet growing demand, and positioning your shop as a forward-thinking, values-aligned brand.
2. Locally sourced and seasonal flowers
Trend or movement? In 2025, it's both. More shoppers are asking where their flowers come from — and they care about the answer. According to Gitnux, 65% of consumers now prefer locally sourced flowers during peak seasons.
The rise in local blooms brings benefits across the board:
Fresher flowers, lower costs. Sourcing from nearby growers means shorter supply chains, better margins, and blooms that last longer in the vase — all wins for you and your customers.
Support for local growers. Shoppers love knowing their purchase helps support local businesses.
Seasonal appeal that sells. Spring tulips, summer sunflowers, fall dahlias — seasonal arrangements don't just look good, they're easy to theme and promote across marketing channels.
And it pays off: 61% of consumers are willing to pay 10% or more for locally sourced flowers. That makes this flower delivery trend good for the planet, the community, and your bottom line.
3. Personalized gifting and curated subscription bouquets
Whether it's a birthday, an anniversary, or a "just because" surprise, personalization is everything in 2025. Shoppers want flowers that say more.
Florists who offer curated color palettes, customizations, or meaningful add-ons — like chocolates, candles, or small gifts — will win hearts and repeat customers.
But it doesn't stop there. Tailored subscriptions are sprouting in popularity, turning one-time buyers into loyal customers. According to Business Research Insights, the global flower subscription services market is on track to reach $6.54 billion USD by 2033. That means predictable income for your business, built-in moments of joy, and a strong sense of connection between your brand and customers' special moments.
In a world where shoppers want thoughtful gestures on autopilot, personalized subscriptions are the perfect way to deliver beauty — and build loyalty — year-round.
4. Rise of "last-minute" online flower delivery orders
Procrastinators, rejoice — and florists, take note. In 2025, last-minute gifting is alive and well. Thanks to mobile-first shopping habits and jam-packed schedules, same-day flower delivery is a must-have.
Case in point: the global online flower delivery market hit $7.7 billion in 2024, and is projected to grow at a 6.8% compound annual rate from 2025 onward. That's a lot of last-minute orders — and a big opportunity for florists who are ready to meet the moment.
The takeaway? Convenience converts. Being just a few taps away when customers need flowers now can turn missed moments into memorable ones — and earn you loyal, grateful buyers in the process.
How digital ordering and delivery are reshaping flower shops
When it comes to growing your online flower shop sales, delivery is the name of the game — and success hinges on speed, convenience, and a seamless customer experience from start to finish.
Same-day and on-demand delivery is the new normal
Today's customers expect their flowers to arrive quickly — and in perfect condition. That's where platforms like DoorDash come in. With average delivery times of under 35 minutes, florists can rely on fast, consistent service that keeps blooms fresh and customers delighted.
Mobile-first purchasing behavior
Shoppers are starting their flower-buying journey on their phones — whether they're browsing, comparing, or buying. This means a mobile-friendly ordering experience is no longer optional. With DoorDash, your shop gets built-in mobile visibility, intuitive search, and an easy checkout flow — so customers can place an order with just a few taps.
Seamless online ordering is key
From discovery to delivery, the entire online experience should feel effortless. A clean digital storefront, accurate inventory, and easy ordering not only boost conversion but also build trust.
DoorDash helps make that happen, offering tools that streamline the customer journey and give you more visibility, fewer manual steps, and more satisfied shoppers.
Florist marketing ideas for attracting and retaining customers
What good is a beautiful arrangement if not put in front of the right people? Here are tried-and-true florist marketing ideas to help your business stand out and thrive, season after season.
Social media and Instagram-worthy arrangements
In 2025, a single bouquet can become hundreds of impressions — if it's camera-ready. Bold colors, unique textures, and stylish packaging make your arrangements not only giftable but shareable.
Encourage customers to do your marketing for you:
Ask them to tag your shop in their photos
Repost user-generated content (UGC) to your stories or feed
Run seasonal contests (like "Best Spring Bouquet") to spark engagement
The result? A vibrant social presence that builds trust and drives discovery, especially among new, mobile-first shoppers.
Bonus tip: That same scroll-stopping image can do double duty. Use it to brighten up your Instagram feed and help your shop stand out on DoorDash, where great visuals can influence customer clicks and conversions.
Seasonal campaigns tied to key holidays and events
Whether it's Valentine's Day, Mother's Day, or National Flower Day (yes, that's a thing!), there's no shortage of calendar moments perfect for driving flower sales. The key? Tapping into these occasions with timely, tailored promotions.
Take Family Flowers, a fourth-generation flower business in the U.S. They've seen powerful results by using DoorDash's promotional tools to run seasonal campaigns that align with key gifting holidays. In fact, since making the switch, they've found the ROI to be far better than traditional Google Ads or other search engine marketing efforts.
The best part? It's all accessible through the DoorDash Merchant Portal, where florists can test and launch campaigns, track performance in real time, and refine seasonal strategies for maximum impact.
By leaning into meaningful moments and leveraging tools built for local businesses, shops like Family Flowers can turn predictable peaks into lasting growth.
Loyalty programs and email campaigns for repeat buyers
One-time orders are great. Repeat customers? Even better.
Loyalty starts with staying connected, and simple tools like automated emails, VIP perks, and personalized thank-you offers can keep your flower shop top-of-mind long after the petals fall.
Family Flowers, which serves multi-generational customers across nine states, knows how powerful loyalty can be. "These locations have generations of customers that we need to serve," Kevin McCarthy, President and Chief Operating Officer, said. "You just can't buy that kind of marketing and publicity."
And with DoorDash Store Loyalty, it's not tough to build this kind of relationship. The free, customizable program lets you easily reward frequent buyers, drive return visits, and build community. Learn more here.
Preparing your flower shop for future growth
Growth in 2025 is all about working smarter, staying agile, and using the right tools to scale without losing the personal touch your customers love.
And good news: it doesn't have to be complicated. Sometimes the best marketing is simply showing up where people are already looking. Whether you're a single-location florist or managing multiple storefronts, DoorDash can help you:
Reach new customers already browsing for flower delivery nearby.
Offer same-day and on-demand delivery — no extra drivers needed.
Speed up fulfillment during holidays or peak hours when your team is stretched.
Access real-time data on buying behavior, top-performing products, and loyal customers.
Boost visibility with targeted promotions like Sponsored Listings that deliver clear ROI.
The floral industry is blooming with change. But with the right partners and digital tools, your shop can stay rooted in what matters and grow stronger.
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