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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Learn how to analyze menu data and customer insights to make smarter decisions, so you can stay competitive and improve the customer experience.

mx chef talking with staff

Global

How Restaurants Can Use Data to Optimize Menu Items

Discover how to write a standout restaurant manager job description that reflects your needs, attracts top talent, and sets the stage for long-term success.

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How to Write the Perfect Restaurant Manager Job Description: A Guide for Restaurants

Learn the industry's top trends and innovations — whether you're considering opening a fast casual restaurant or evolving your existing business. 

Group of friends dining out at a restaurant

Mx restaurant owners group at table

Fast Casual Restaurants in 2025: The Top Trends Redefining the Industry

Discover how to write a compelling bartender job description that meets your restaurant's needs, attracts top talent, and sets them up for success.

Mx Blog: bartender-header

How to Write the Perfect Bartender Job Description: A Guide for Restaurants

Be ready for a health inspection at any time with these tips and a restaurant cleaning checklist that helps you prepare your staff and protect your customers.

Mx Blog: How To Prepare Your Restaurant For An Inspection

How To Prepare Your Restaurant For An Inspection With A Kitchen Cleaning Checklist

Learn about the business and environmental benefits of implementing a low-waste kitchen in your restaurant. 

Mx restaurant owner kitchen staff

How Restaurants Can Benefit from Low-Waste Kitchens

Explore why food transparency matters for restaurants and discover actionable tips to enhance menu transparency, meet customer demands, and build trust.

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How Restaurants Can Improve Food Transparency on Menus

Learn how to prep pizza for delivery and keep it crispy with these tips to improve the taste and quality of your delivery pizzas.

Mx Blog - Zalat Pizza - pizza group

How Restaurants Can Deliver the Perfect Pizza

For restaurant owners, learning how to keep food hot during transport is vital for customer satisfaction. Discover best practices for ensuring your food is stored and delivered in peak condition.

Mx Blog: How-to-keep-food-warm-02

How to Keep Food Hot for Delivery

Preventing cross-contamination protects your customers and your restaurant. This is what you need to know when it comes to dine-in and delivery.

Mx Blog: How to Prevent Cross-Contamination 1

Tips to Prevent Cross-Contamination in Your Restaurant

Learn about the different types of POS systems for restaurants to understand the best options for your business.

POS System Restaurants - Feature Image

Everything You Need to Know About POS Systems for Restaurants

Discover how to use key restaurant metrics like sales data and customer satisfaction ratings to track goals, optimize operations, and boost profits.

Mx Restaurant metrics hero

Essential Restaurant Metrics to Boost Your Profits

The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

Mx Blog - header-Navigating Food Delivery Analytics

How to Use Restaurant Analytics to Help Increase Revenue

What food delivery statistics and trends should restaurant owners expect in 2024? Learn about the consumer behavior that's shaping the industry worldwide.

Mx - pickup delivery takeout bags register 

50+ Food and Alcohol Delivery Statistics and Trends for 2024

Restaurateur Lakita Spann shares her restaurant leadership framework to set hospitality teams up for success. 

Mx - blog - Restaurant-Leadership-with-Lakita-Spann Header 

United States & Canada

How Leadership Training Can Revolutionize Your Restaurant

Learn about eco friendly takeout food containers and get tips to make your restaurant more sustainable, earth friendly, and cost-effective.

Mx takeout delivery boxes containers

Eco-Friendly Food Packaging Options and Sustainability Tips for Restaurants

Learn how Quick Response (QR) code menus can benefit restaurants by simplifying and enhancing the customer ordering process.

Mx Blog (US/CA/AU/NZ) - The Benefits of QR Code Menus With Digital Ordering - Header

The Benefits of QR Code Menus With Digital Ordering

Learn how technology and personalized touches can create a positive experience for delivery and pickup customers. 

person with DoorDash bag no mask

How Restaurants Bring Hospitality to Off-Premise Dining

Explore the differences between in-house delivery vs. third-party food delivery services for restaurants.

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Comparing In-House and Third-Party Food Delivery Services for Restaurants

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

Mx Blog - Understanding the Rise of Food Delivery Services - chef preparing DoorDash bag

United States

Top 10 Books All Hospitality Merchants Should Read

Discover the most effective promotions to help boost your restaurant marketing strategy. 


Mx Blog (US/CA/AU/NZ) - 18 Effective Restaurant Promotion Ideas to Grow Your Business - hero

Mx Restaurant Promotion Ideas - take food photo

18 Effective Restaurant Promotion Ideas to Grow Your Business

Discover how to conduct a SWOT analysis for your restaurant to enhance your growth strategy, including our free template.

Mx Blog: Group Meeting 

How to Do a SWOT Analysis for Your Restaurant 

Learn how leading restaurants are building strong work cultures to help employees thrive. 


Mx Blog - Employee Wellness - Hero

How 4 Restaurants Support Employee Wellness & Build Culture 

Understand how to incorporate restaurant technology to enhance your business.
 

United States, Canada & Australia

12 Restaurant Technologies to Help Grow Your Business

A singular Afrocentric grocery, Honeysuckle Provisions holds the belief that a restaurant can be a force for change.

Mx Blog (US) - Secret Menu 3 - On a Mission: Honeysuckle Provisions - hero

On a Mission: Honeysuckle Provisions

Three Philly couples get frank and intimate in sharing their recipes for romance. 

Mx Secret Menu Dish on love featured image

The Dish on Love

Inside the world of homespun pop-ups and unexpected collaborations that have made Philly’s dining scene like nowhere else.

Mx Blog (US) - Secret Menu 3 - Your Place or Mine? - 5

Your Place or Mine?

For Danny Childs, the best drinks are poured by getting dirty.  


Mx Blog (US) - Secret Menu 3 - Wild Spirits - header

Wild Spirits

Ange Branca was forced to close her beloved restaurant in 2020. Four years later she is opening a new one that comes as close as ever to embodying all that she holds dear.

Mx (US) - Secret Menu 3 - Many Lives of Saté Kampar - hero

The Many Lives of Saté Kampar

The cheesesteak may be the global mascot of Philly. But a contingent of pioneering chefs and restaurateurs have made the city a hub of vegetarian innovation.

Mx Blog (US) - Secret Menu 3 - Plant to Plate - header

Plant to Plate

Marc Vetri's journey from pioneering chef to mentoring the next generation of Philly talent.

20240108 Secret Menu Marc Vetri 108 copy

The Godfather

Chloé Grigri, Amanda Shulman, and Ellen Yin on upending the rules of the game.

Mx - Secret Menu - Break on through featured image

Break on Through

Philadelphia Magazine's food critic on the irrepressible attitude that is the key ingredient of the city's restaurants. 

Mx Blog (US) - Secret Menu 3 - Everyone Likes Us, We Don’t Care - Header

Everyone Likes Us, We Don't Care

The city's Eritrean-Ethiopian restaurants serve up more — way more — than delicious food.   

Mx Blog (US) - Secret Menu 3 - COME ONE, COME ALL! - Header

Come One, Come All!

How Chutatip Suntaranon channeled her upbringing in Thailand — and life spent flying around the world — into one of Philly’s most singular restaurants. 

Mx - Secret Menu 3 - Chutatip Suntaranon - Kalaya - featured image

The Ambassador of Spice

Cheesemakers and winemakers. Breweries and distilleries. Bakers and coffee roasters. A journey into the warehouses of Kensington, where artisan upstarts are breathing new life into Philadelphia’s food scene. 

kenzo-12-min

Make It on Our Own

How Juan Carlos Aparicio baked his way to running a restaurant (that isn’t a bakery).

Mx Secret Menu - Breadwinner hero

The Breadwinner

The ongoing evolution of Philly's classic sandwiches.


Mx Blog (US) - Secret Menu 3 - Survival of the Tastiest - 6

Survival of the Tastiest

An ode to the unsung heroes of restaurant kitchens from a comedy writer who couldn’t take the heat. 

Mx Blog (US) - Secret Menu 3 - Lessons on the Line - header

Lessons on the Line

Down North Pizza, empowering formerly incarcerated staff with opportunities and community support, serves unique Philly-style pies as a force for positive change.

Mx Blog (US) - Secret Menu 3 - On a Mission: Down North - hero

On a Mission: Down North Pizza

Learn how restaurateur Mike Solomonov built a thriving restaurant group steeped in his core values of generosity and hospitality — and how he brings this hospitality to third-party orders.

Chef Michael Solomonov

How Hospitality Fuels Mike Solomonov's Restaurants, On-Premise and Off-Premise

From optimizing space to considering equipment placement, explore the key factors for improving a commercial kitchen floor plan.

blog-hero-1920x678-v06.02.01.jpg

How to Make Your Commercial Kitchen Layout More Efficient

Learn how to measure and improve your restaurant profit margins with these helpful tips.


How to Improve Your Restaurant Profit Margin

Get an overview of restaurant business insurance and policies to consider, including general liability, commercial property, worker's compensation, liquor liability, and more.

Mx Blog - NEXT insurance hero - chef server plating steak

Restaurant Business Insurance: What Operators Need to Know

Learn how paying tips through payroll helps restaurants streamline operations, reduce risks, and ensure compliance with tipping rules.

Mx Blog (US) - Why Restaurant Owners Should Be Paying Tips Through Payroll - server with croissant

Mx Blog (US) - Why Restaurant Owners Should Be Paying Tips Through Payroll - hero

Why Restaurant Owners Should Be Paying Tips Through Payroll

These are the best strategies to optimize your food cost percentage formula and improve your restaurant profitability.

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - hero

How to Calculate Your Food Cost Percentage

Learn how to understand a restaurant P&L statement, then download a free profit and loss example template.

Mx Blog (Global) - Everything You Need to Know About a Profit and Loss Statement - laptop spreadsheet