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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

If you'd like to request an integration, click “Request partner” below

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<p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.</p><p>POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:</p>

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada, excluding Puerto Rico</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Starting a new business or expanding a current one? You came to the right place for strategies, success stories, and more.

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

[Ninetailed] Corp - Local Commerce Report - Plotly

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Delivery-only restaurants are reshaping the future of dining. Discover how to launch yours, step-by-step, in this 2025 guide.

Mx - Delivery-only restaurants - Header

Global

Delivery-Only Restaurants: Launching a Profitable Virtual Brand in 2025

Get inspired by our restaurant description examples and learn how to write your own to use across your branded website, social media, and other digital channels.

Mx Blog - Restaurant Descrition Examples - Header - new

United States

Restaurant Description Examples and How to Use Them to Win Customers

Discover how restaurant website creation helps you connect with new customers, share your business's story, boost online orders with ease, and more.

Mx Blog - Commerce Platform - Restaurant Website Creation

Restaurant Website Creation: Building a Site That Brings in Orders

Person using DoorDash Merchant campaign dashboard on tablet and monitor with performance metrics and orange flowers nearby.

Mx - Commerce Platform - Email Automation

Dev Test Blog

Learn the advantages and potential drawbacks of owning a restaurant franchise, so you can make the best decision for your business.

Mx restaurant kitchen staff working

The Pros and Cons of Owning a Restaurant Franchise

Learn how to open a restaurant with our checklist including developing a business plan, restaurant marketing strategies, and managing startup costs.

Mx - Online Ordering - Online Ordering 'Smart Button'

Opening a Restaurant Checklist: 9 Essential Steps

Discover how to create a compelling server job description that highlights your restaurant's needs, attracts top candidates, and sets them up for success.

Mx - pickup delivery takeout bags register 

How to Write the Perfect Server Job Description: A Guide for Restaurants

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits. 

Mx Blog: How to start a coffee shot (feature)

How to Start a Coffee Shop

Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

Mx Blog: Fat Food vs. Fast Casual

Fast Food vs. Fast Casual: Which is Right for Your Business?

Learn how to negotiate a restaurant lease effectively, understand different lease types, and avoid common pitfalls to secure the best deal for your business.

Mx Blog: Group Meeting 

Expert Tips for Negotiating and Securing the Best Restaurant Lease

Learn if a ghost kitchen is the best fit for your business with insights, benefits, and setup tips.

Opening-a-Ghost-Kitchen-01

How to Know if Opening a Ghost Kitchen is Right for Your Restaurant

A pop-up restaurant is a fun and creative way for chefs and restaurateurs to test out new concepts. Follow these nine steps to success when opening one.

Quick-Guide-to-Starting-a-Pop-Up-Restaurant-header

Quick Guide to Starting a Pop-Up Restaurant

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

CxBlog-DD-Beer-Glassware

How to Start a Taproom

The owner of Spain Wine Bar in Ocean City, Maryland chronicles his career change and shares the secrets to his success.


Mx Blog - How Spain Wine Bar's Founder Went From Biochemistry to Opening a Restaurant - hero

A Biochemist's Journey to Opening a Restaurant and Wine Bar

Discover the most popular types of restaurants, from bistros and diners to coffee shops and fine dining — and learn what makes them profitable.

Mx Blog - The 18 Most Popular Types of Restaurants, From Fine Dining to Food Trucks - header

Mx Blog - Favorites Thai - types of restaurants hero

The Most 18 Popular Restaurant Types Explained 

Discover how to craft a winning restaurant business plan that charts a path toward success.

Mx Blog - How to Write a Restaurant Business Plan: A Step-by-Step Guide - header

How to Write a Restaurant Business Plan: A Step-by-Step Guide

A great logo design is the foundation of your restaurant brand identity.


Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Designer sketching logo ideas

Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Hero

How to Design a Restaurant Logo That Will Build Your Brand

Are you starting your own food truck? Read this guide and download the free food truck business plan template.

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - Handing food to customer from food truck

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - hero

How To Create an Effective Food Truck Business Plan

Learn how to take a strategic approach to location analysis before bringing your restaurant to new neighborhoods. 

Mx Blog (US/CA/AU/NZ) - Restaurant Location Strategy: How to Choose Where to Open Your Business - Owner wearing apron on sidewalk

Mx Blog (US/CA/AU/NZ) - Restaurant Location Strategy: How to Choose Where to Open Your Business - hero

Restaurant Location Strategy: How to Choose Where to Open Your Business

New York-style Pizza in Miami. Tokyo-style sushi in New York. David Foulquier has built his nascent restaurant empire by thinking outside the box. 

Mx Blog - Opening a restaurant: The Chameleon

The Chameleon

Learn seven strategies for finding investors to help finance your restaurant concept.

Mx Blog - How to find restaurant investors hero image

United States, Canada & Australia

How to Find Restaurant Investors

These restaurant advertising strategies can help you reach new customers and engage past guests. Let's explore successful restaurant ads.

Taco stand order counter with DoorDash orders

Mx Blog (US/CA/AU/NZ) Taco stand

Restaurant Advertising Ideas

Find out all you need to know about how to pitch to restaurant investors and create a compelling restaurant pitch deck.

blog-hero-1920x678-v11.01.07.jpg

How to Create a Restaurant Pitch Deck

Memorable mission statements are a secret ingredient for success in the restaurant industry.