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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Self-guided store setup

Self-serve integration activation

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Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Discover how fast and flexible financing helped this restaurant pivot quickly to handle critical equipment repairs.

mx woman with pizza boxes

United States & Canada

How Little George's Pizza & Pasta Local Guys Tackled an Unexpected Expense with DoorDash Capital

Learn how this Indian-inspired restaurant partners with DoorDash to grow their customer base in Washington, DC.

Mx - Blog - Daru Casestudy - Lobster

Global

How Daru Delivers Fine Dining at Home with DoorDash

Explore today's dining habits and get industry insights from the 2025 DoorDash Delivery Trends Report.

Mx photo takeout bags pickup register

United States

2025 Consumer Trends in Restaurant & Alcohol Delivery

Learn how this iconic Black-owned soul food restaurant in Los Angeles adapted to an evolving neighborhood while staying true to its roots. 

Mx - Dulan's - hero image

How Dulan's on Crenshaw Increased Revenue 25% with DoorDash

Learn how this San Francisco neighborhood staple used DoorDash Capital to expand their business, even in the city's unpredictable restaurant market.

Fiorella case study: table spread

How Fiorella Scaled Their Business Amid Uncertainty with DoorDash Capital

Learn how this beloved San Francisco-based neighborhood Italian restaurant acquires new regulars by partnering exclusively with DoorDash. 

Mx Blog: Fiorella - dinner drinks calzone

How Fiorella Acquired 2,700+ New Customers with DoorDash Promotions

Learn how this Washington DC-based Mexican restaurant created a recipe for success with Sponsored Listings, integrations, and DashPass. 

Mx - Mi Video - huevos rancheros - hero

How Mi Vida Doubled their DoorDash Sales Year-Over-Year

This family-style Sichuan restaurant increased order volume with commission-free online ordering.

Mx Blog Han Dynasty 

How Han Dynasty Increased DoorDash Orders by 23% With Online Ordering

Learn how this "fast-fine" Greek restaurant increased DoorDash orders by upgrading its website.

Mx blog Souvla

How Souvla Increased DoorDash Orders by 28% With Online Ordering

The fast-casual restaurant used Tableside Order & Pay to increase sales, boost staff tips, and streamline operations.

Mx Blog Curry Up

How Tableside Order & Pay Helped Curry Up Now Increase Its Average Check Size

This Los Angeles-based pizza restaurant used Online Ordering to streamline and scale their operations.

Mx Blog: Triple Beam Pizza 

How Triple Beam Pizza Increased Website Sales by 14% With Online Ordering

By switching to Online Ordering, the family business made ordering simpler and increased sales.

Mx Blog Biscuit Love

How Biscuit Love Grew Their Online Delivery Sales by 30% With Online Ordering

Explore why healthy restaurant trends matter for restaurants and discover how to adapt menus to meet increasing demand for nutritious dining options.

Mx restaurant cook olive oil

How Healthy Restaurant Trends Are Shaping the Industry

The Texas-based taqueria made small changes with Smart Button that brought big business wins.

Mx Blog Taqueria Arandas

How Taqueria Arandas Increased Its Total Online Ordering Sales by 150%

Learn how Chris Jerk Caribbean Bistro reached new customers with DoorDash, helping to share its unique and authentic Caribbean concepts with new communities.

Mx - Chris Jerk - featured image

How Chris Jerk Caribbean Bistro Expanded Its Customer Reach with DoorDash

Using a streamlined online ordering platform, mobile app, and easy-to-use loyalty integration, the team at bb.q Chicken successfully modernized the customer experience.

Mx Blog: bb.q Chicken

How bb.q Chicken Switched to DoorDash for Online Ordering and Grew Sales by 40%

The restaurant used digital ordering to drive higher check sizes, increase tips, and improve guest experience.

Mx Blog Loro

How Loro Increased Dine-in Check Sizes by 30% With Tableside Order & Pay

How immersive dining experiences can attract modern diners and reshape the future of dining.

future-of-experiential-dining-01

The Future of Experiential Dining

The healthy fast-casual restaurant updated its web ordering and introduced mobile ordering to elevate its online customer experience. 

Mx Learning Center - 3Native Success Stories

How 3Natives Simplified Ordering and Grew Sales by 26% with Online Ordering

Learn how this health-conscious restaurant uses the Online Ordering mobile app to make ordering more convenient and build customer loyalty.

Mx Blog: Green Tomato Feature

Green Tomato Grill Boosts Customer Loyalty Through Online Ordering Mobile App

Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

Tableside Order & Pay - Integrations 

Menu Engineering 101: Practical Tips to Increase Restaurant Profits

Learn how to drive restaurant holiday sales in creative ways, helping families stay connected and create memorable and safe experiences. 

How to Increase Restaurant Holiday Sales in 2020

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How to Increase Restaurant Holiday Sales

Learn how thriving local restaurants can help sustain communities socially and economically.

Mx Blog - The Impact of Restaurants on the Local Economy (1)

The Impact of Restaurants on the Local Economy

Learn how this popular new Washington, DC-based Filipino restaurant drives sales and offers its signature hospitality through delivery. 

Mx Blog - Hiraya success story - featured image

How Hiraya Reaches Beyond their Neighborhood with DoorDash

Learn how to make your restaurant inclusive with a diverse menu that accommodates modern consumers.

Mx Blog - The Rise of Diverse Restaurant Menus | DoorDash

Why Diverse and Inclusive Menus Are the Future of Restaurants

With 160+ locations known for stone-baked pizzas and local craft brews, Mellow Mushroom expanded their customer reach through DoorDash Drive On-Demand delivery.

Mx Blog - Success Stories: Mellow Mushroom (1)

United States, Australia & New Zealand

How Mellow Mushroom's Holiday Promotion Drove 200% More Drive On-Demand Orders

Discover how Sundaze Burgers transformed from a virtual pop-up into a thriving six-figure business in Poughkeepsie, NY with DoorDash's support.

Mx Blog (US/CA/AU/NZ) - Sundaze Burgers Success Story - Burgers

How Sundaze Burgers Grew Monthly DoorDash Sales by 473%

Understand how AI restaurant solutions are being used now and in the near future.

Mx Blog_ Guide to AI technology

A Guide to AI Technology for Restaurants

Learn how to calculate ROAS (Return on Ad Spend) to optimize your restaurant marketing initiatives.

what-is-ROAS-01

What Is ROAS and How Do You Calculate It for Restaurants?

Discover how this Asian cuisine-focused food delivery platform leveraged a preferred partnership with DoorDash Drive On-Demand to boost operations, customer satisfaction, and achieve remarkable growth.

Mx - Fantuan Success Story - Hero

How Fantuan Increased Weekly Orders by 5X with DoorDash Drive On-Demand

Learn how this Southern fast-food chain leveraged DoorDash Drive On-Demand to significantly increase their delivery order volume and average sales per store.

Mx Blog - Success Story Jack's - Hero

How Jack's Increased its Delivery Order Volume by 33% with Drive On-Demand

Discover how Lazy Days Brewing used DoorDash to establish their brand and make the most of their existing POS system.

Mx - Lazy Days Brewing Success Story - Hero

Lazy Days Brewing Uses DoorDash to Overcome Early Entrepreneurial Challenges

Learn how to get an alcohol delivery certificate to unlock more earning potential for your business.

Mx Blog - Guide for Alcohol Delivery Certification

A Guide to Getting an Alcohol Delivery Certificate

Learn tips to optimize your delivery menu and increase online sales from this Washington, DC-based Michelin-star chef. 

Mx blog Baker's Daughter featured image restaurant exterior

How Delivery Helps Baker's Daughter Expand Its Footprint Beyond DC

Learn how to invest in local restaurant SEO efforts like blogging, online reviews, and a Google Business Profile to attract more diners in your area.

Mx Blog - Local SEO featured image - Kasa restaurant street sign

Get Discovered by Nearby Diners With Local Restaurant SEO

Learn how to create a successful online marketing strategy for your restaurant from experts like Alejandro Aguilar and others from the National Restaurant Show.

person holding phone at DoorDash pickup area

Mx Blog - Customer Support Solutions

How to Reach Restaurant Guests with Personalized Marketing

Tacos Frida's authentic Oaxacan cuisine thrives in Montreal, with DoorDash deliveries boosting their business and community connections.

Mx Blog (US/CA/AU/NZ) - Success Story - Tacos Frida - Featured image

How Tacos Frida Grew Beyond Their Neighbourhood by Partnering With DoorDash

Learn how to craft an effective marketing plan to entice guests and drive restaurant sales.

Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Creating a Restaurant Marketing Plan: The Ultimate Guide

Discover why this Berkeley Springs, WV fan favorite restaurant partners with DoorDash to reach new customers.


Mx Blog - Mythical Pizza - hero

How Mythical Pizza Grows its Legendary Brand through Delivery

Learn how Falafel Yoni in Montreal grew with DoorDash's help, offering authentic Middle Eastern flavours and expanding their reach.

Mx Blog (US/CA/AU/NZ) - Success Story - Falafel Yoni - featured image

How Falafel Yoni Grew Their Restaurant Business with DoorDash’s Local Marketing Program

Learn about virtual restaurants, virtual kitchens, and ghost kitchens, and how they help restaurant operators drive additional revenue.

blog-hero-1920x678-v60.14.02.jpg

What Is a Virtual Kitchen? How to Start a Virtual Restaurant

Third-party delivery services have changed how businesses operate, including restaurants, grocery stores, and florists. Here’s what to look for in a partner platform.

Mx Blog (US/CA/AU/NZ) - How Third-Party Delivery Services Work - Hero

How Third-Party Delivery Services Work

Learn why DoorDash is the ultimate third-party delivery platform for restaurants and a wide variety of merchants.

Mx Blog - How to Partner With DoorDash: Your Complete Guide to Third-Party Delivery - hero

How to Partner With DoorDash: Your Complete Guide to Third-Party Delivery

Find out how this Bay Area-based Mediterranean restaurant grew their delivery business after partnering exclusively with DoorDash.

Mx - Oren's Hummus - food flat lay

Why Oren's Hummus Partners Exclusively with DoorDash for Delivery

Online food delivery continues to surge in popularity, and restaurants can track trends in the food delivery market to help expand their business.

Mx Blog - Understanding the Rise of Food Delivery Services - hero

Mx Blog - Understanding the Rise of Food Delivery Services - handoff takeout bag

Understanding the Rise of Food Delivery Services

Seltzers, RTD cocktails, and non-alcoholic beverages are just the beginning — see how alcohol trends have changed in 2024.

Mx Blog  - The Most Popular Alcohol Trends 2024 - hero

The Most Popular Alcohol Trends of 2024

Learn about the food delivery advantages for restaurants that partner with a third-party provider.