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Grow sales on your own channels with the DoorDash Commerce Platform

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<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

merchant referral program terms and conditions

If you'd like to request an integration, click “Request partner” below

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<p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.</p><p>POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:</p>

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US or Canada, excluding Puerto Rico</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring restaurant must have 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li></ul>

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Bloom where you’re planted. Read tips and get inspiration to help your flower shop grow.

[Ninetailed] Mobile Device

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

Mx Alcohol Landing Page - Ninetailed Experiment #2

A/B TEST #1: HERO TEST - COMPLIANCE VS. ROI
Variant A: Compliance / Trust-Forward Hero
Variant B: ROI/Reach


Mx Alcohol Landing Page - Ninetailed Experiment #1

Mx - Ninetailed - Flowers Test #1

Mx - NINETAILED - Flower Shop Landing Page Test #2 A/B (Product-Focused VS. Outcomes-Focused Messaging) 

Mx - NINETAILED - Flower Shop Landing Page Test #1 A/B (Aspirational VS. Practical Framing)

Mx - Ninetailed - DCP Form - Header Copy Test

[NT-5] DDfb Ninetailed testing

Corp - LCSP - NT - Cheeseburger Index

[Ninetailed] Corp - Local Commerce Report - Plotly

test

Mx Ninetailed - Test 1B

Mx Flower 1 Test

Mx (US/CA/AU/NZ) - Flower Shop - NV TEST #1 - Variant B: Aspirational/Lifestyle

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

DDfB - Ninetailed Catering - Order now/Concierge form Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

Dx - Ninetailed - Getting Started Hero Banner Test

We’re updating the site photography to the new branding and will be testing the new image versus the outdated image with the business link. Test end date: Jan 8

Mx - Ninetailed - New Image Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Discover how DoorDash can help you flourish on one of the biggest fresh flower delivery days of the year.

Mx Flower Shop Blog - Header

Global

Valentine's Day Flower Delivery: How Florists Can Prepare for Peak Demand

Joyce Florist’s mother-daughter duo uncovered an untapped market and took their nearly three-decade-old flower shop to new heights with DoorDash Marketplace.

Mx - Joyce Florist - Header

Joyce Florist of Dallas Saw 1156%* in Sales Growth with DoorDash

Explore the latest flower delivery trends to help your business bloom.

Mx Blog - Top Flower Delivery and Florist Trends 2025 - Hero

The Top Flower Delivery and Florist Trends Shaping 2025

From meals and brews to summer picnic food and florals — learn how to prepare your business to deliver on outdoor gatherings.

Mx Blog - Sushi takeout - hero

Best Picnic Foods and Business Prep Tips for Outdoor Gatherings

DoorDash is a popular partner for florists — here's how flower shop owners can make the most of the platform.

Mx Blog (US/CA/AU/NZ) - A Florist's Guide to Flower Delivery on DoorDash - header

A Florist's Guide to Flower Delivery on DoorDash

Help customers choose the right flower for any gift occasion, and download our free flower card messages to brighten any bouquet.

Mx Blog - A Florist's Guide to Flower Card Messages and Meanings - hero image of flowers and writing pad

Mx Blog - A Florist's Guide to Flower Card Messages and Meanings - Header

A Florist's Guide to Flower Card Messages and Meanings

Are you ready for an influx of flower orders for Mother's Day? Get tips on staying prepared for flower-heavy holidays, from managing incoming orders to handling local deliveries.

Woman in striped shirt holding bouquet of flowers

Mx - Blog - Prepare for Mother's Day

United States & Canada

How to Prepare Your Flower Store for Mother’s Day 

The Made by Women initiative doesn’t simply celebrate women-owned businesses — it provides access to the marketing, educational, financial and mentorship resources they need to continue to succeed, grow, and make an impact.	

Kismet Owners Sarah Hymanson and Sara Kramer

Mx Blog – Hero – Kismet Owners

United States

Made by Women: Celebrating and Empowering Women Entrepreneurs

With February 14th around the corner, here's how to get your business ready for the influx of Valentine's Day flower delivery orders.

With February 14th around the corner, love is in the air and Valentine’s Day flower delivery orders are starting to roll in.

Mx Blog - Valentine's Day Flower Delivery

How to Prepare for the Valentine’s Day Flower Delivery Rush

Learn how these restaurateurs support Black communities and Black-owned restaurants and businesses.

Supporting Black-Owned Businesses - US

Supporting Black-Owned Businesses in Your Community

Learn how a fourth-generation flower business is staying true to their values by offering quick, online flower delivery.

Mx Blog - Family Flowers - Kevin packing bag

How Family Flowers Scaled Flower Delivery with DoorDash

From flower glue to finishing spray, here are the basic tools you need for professional flower arranging.

Mx Blog - The Best Professional Flower Tools for Your Business - Hero

The Best Professional Flower Tools for Your Business

Want to step up your flower game? Get expert-evaluated tips and tricks for making flower arrangements.

Your Guide to Prepping, Processing, and Arranging Flowers for Delivery

Mx Blog - Hero - Your Guide to Prepping, Processing, and Arranging Flowers for Delivery

Your Guide to Preparing, Processing, and Arranging Flowers for Delivery

With busy days on the horizon, learn how to make the most of the year’s most popular holidays for flower delivery. 

The Most Popular Holidays for Flower Delivery Blog Hero

Mx - Blog - Hero - The Most Popular Holidays for Flower Delivery

The Most Popular Holidays for Flower Delivery

A fourth generation florist shares tried-and-tested tips for successful online flower delivery.

blog-hero-1208x1080-v149.12.01

Tips and Tricks for Online Flower Delivery

Get insights on how local flower shops are making the most of new opportunities to grow their business.

What’s Driving the Growth in Online Flower Delivery

Mx - Blog - What’s Driving the Growth in Online Flower Delivery Hero

What’s Driving the Growth in Online Flower Delivery? 

Explore how this LA-based gift shop is growing their sales through local delivery with DoorDash.

Greenwood-5

How Greenwood Shop Earns $25 More Per Order on DoorDash Than In-Store

Give your business a checkup with this list of six things that optimize your flower shop operations.

Mx - Blog - 6 Ways to Optimize your Flower Shop Operations - Hero

6 Ways to Optimize your Flower Shop Operations

An engaging employee handbook gives your team the tools they need to succeed and can help boost retention. 

Employee Handbook 

How to Write an Effective Employee Handbook

An employee referral program can be a surprisingly effective strategy for building a high-performing team while keeping costs low.

Employee Referral Program

Building an Employee Referral Program: Tips for Success

Explore 7 ways to get your flower shop noticed this holiday season — and keep sales growing over time.

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