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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Live menu sync

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Self-serve integration activation

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Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Discover how modern restaurant loyalty programs leverage tech, data, and shared values to build lasting customer connections.

Group of friends dining out at a restaurant

Mx restaurant owners group at table

Global

How to Create a Restaurant Loyalty Program That Keeps Customers Coming Back

Discover how a pop-up restaurant can generate lasting local buzz, test bold ideas, and drive repeat business.

Mx Blog - Pop Up to Profit - Hero Image

Pop-Up Restaurants: A Guide to Driving Growth and Building Community​

Learn the industry's top trends and innovations — whether you're considering opening a fast casual restaurant or evolving your existing business. 

Fast Casual Restaurants in 2025: The Top Trends Redefining the Industry

Learn how to open a restaurant with our checklist including developing a business plan, restaurant marketing strategies, and managing startup costs.

Mx - Online Ordering - Online Ordering 'Smart Button'

Opening a Restaurant Checklist: 9 Essential Steps

How immersive dining experiences can attract modern diners and reshape the future of dining.

future-of-experiential-dining-01

The Future of Experiential Dining

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

Mx Blog: Happy-hour-01

Tips for Hosting and Promoting a Happy Hour

Increase sales, find new customers, plan for high volume days, and spread some joy this holiday season with these restaurant holiday marketing tips.

Dx - Reasons to Start Dashing During the Holidays 

10 Holiday Marketing Tips for Restaurants

Learn how to calculate ROAS (Return on Ad Spend) to optimize your restaurant marketing initiatives.

what-is-ROAS-01

What Is ROAS and How Do You Calculate It for Restaurants?

This football season, you can score big with fans with these game day food menus and promotional ideas. 

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - football and beer

Mx Blog (US/CA/AU/NZ)- The Best Football Promo Ideas for Bars and Restaurants - header

The Best Football Promo Ideas for Bars and Restaurants

From loyalty programs to email marketing and from special events to promotions, here are some easy ways to attract new customers to your restaurant and boost sales.

Mx blog How to Attract New Customers to Your Restaurant featured images waiting in line

How to Attract New Customers to Your Restaurant

Learn how to invest in local restaurant SEO efforts like blogging, online reviews, and a Google Business Profile to attract more diners in your area.

Mx Blog - Local SEO featured image - Kasa restaurant street sign

Get Discovered by Nearby Diners With Local Restaurant SEO

Learn how to create a successful online marketing strategy for your restaurant from experts like Alejandro Aguilar and others from the National Restaurant Show.

person holding phone at DoorDash pickup area

Mx Blog - Customer Support Solutions

How to Reach Restaurant Guests with Personalized Marketing

Learn how to craft an effective marketing plan to entice guests and drive restaurant sales.

Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Creating a Restaurant Marketing Plan: The Ultimate Guide

Learn strategies to collaborate with food influencers and boost your restaurant's visibility, sales, and brand awareness on social media.

Mx Blog (US/CA/AU/NZ) - How to Get Food Influencers to Promote Your Restaurant - hero

How to Get Food Influencers to Promote Your Restaurant

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

CxBlog-DD-Beer-Glassware

United States

How to Start a Taproom

If you’re looking to maximize revenue by attracting college students to your bar or restaurant, it’s a good idea to know the best alcohol for college students so that you can serve their needs. 

Mx Blog - The Most Popular Alcohol Trends 2024 - Toasting with alcohol

What are the Most Popular Drinks for College Students?

Discover the most effective promotions to help boost your restaurant marketing strategy. 


Mx Blog (US/CA/AU/NZ) - 18 Effective Restaurant Promotion Ideas to Grow Your Business - hero

Mx Restaurant Promotion Ideas - take food photo

18 Effective Restaurant Promotion Ideas to Grow Your Business

Discover how the owners of The Red Chickz, Souley Vegan, and Honey’s Kettle use social media to build thriving businesses rooted in authenticity. 


Vincent Williams, Tamearra Dyson, and Shawn Lalehzarian speaking on stage at MSS: LA

Blog Hero - MSS: LA - Social Media Panel

How to Build an Authentic Restaurant Brand on Social Media

Planning ahead for 2024's biggest days for alcohol sales can help position your restaurant or liquor store as the go-to business for festive alcoholic beverages.

Mx - Busiest Days for Alcohol Delivery featured image

Top 10 Most Popular Holidays for Alcohol Delivery

A great logo design is the foundation of your restaurant brand identity.


Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Designer sketching logo ideas

Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Hero

How to Design a Restaurant Logo That Will Build Your Brand

The city has long been a vibrant hub of Vietnamese food. Today, a new generation is striking a balance all their own — between creativity and tradition, innovation and memory.

Mx - Jacob Trinh Pho Town Philly 

Photown Philly

Explore effective restaurant marketing strategies to grow your business. Learn techniques to attract new customers, increase order volume, and drive restaurant revenue.

Small business counter with POS and phone with DoorDash coupons and flowers

Mx (US/AU/NZ/CA) Blog - Instagram for small business - Featured image

United States, Canada & Australia

10 Restaurant Marketing Strategies to Boost Your Business

Unlock the power of restaurant SEO to grow your business. Learn practical tips to optimize your Google Business Profile and attract more customers.

How to Optimize Your Restaurant’s Google Maps Listing

blog-hero-1920x678-v52.03.06.jpg

Improve Restaurant SEO with a Google Business Profile

Learn the essentials of building a restaurant website and create an engaging restaurant front page to attract more customers and grow your business.

webinar-1208x1080-Third-Party-Partners-v01.01

12 Strategies for Building a Restaurant Website 

Discover the essentials of restaurant website design. Learn how to create an engaging online presence that attracts customers and boosts your restaurant's growth.

blog-hero-1920x678-v38.02.01.jpg

How to Create a Restaurant Website Design that Sells

Find out how this Miami-based taqueria partnered with DoorDash to increase sales through creative marketing campaigns.

Mx Blog - Coyo Taco - Featured Image

Why Coyo Taco Left DoorDash — and Came Back

Special occasions and holidays are opportunities for liquor stores to drive more orders with customized alcohol gift delivery.

Mx Blog  - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - Champagne flutes

Mx Blog - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - header

14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions

Restaurant conferences and trade shows are excellent opportunities for operators to network and stay ahead of trends. 

Mx Blog (US) - 10 US Restaurant Industry Conferences to Attend in 2024 - food booth at event

Mx Blog (US) - 10 US Restaurant Industry Conferences to Attend in 2024 - hero

10 US Restaurant Industry Conferences to Attend in 2024

Help customers choose the right flower for any gift occasion, and download our free flower card messages to brighten any bouquet.

Mx Blog - A Florist's Guide to Flower Card Messages and Meanings - hero image of flowers and writing pad

Mx Blog - A Florist's Guide to Flower Card Messages and Meanings - Header

A Florist's Guide to Flower Card Messages and Meanings

Learn how to enhance your restaurant’s marketing strategy by taking advantage of national food holidays.

blog-hero-1920x678-v33.04.01.jpg

Restaurant Marketing Strategies for National Food Holidays

Culinary tourism is showing no signs of slowing down. Here’s how you can tap into this popular trend to drive business growth.

Mx Blog - How Food Tourism Can Grow Your Restaurant Business - customer being handed fruit/ice cream drink

Mx Blog - How Food Tourism Can Grow Your Restaurant Business - hero

How Food Tourism Can Grow Your Restaurant Business

Increase your social media impact with this guide to flat lay photography, which includes 6 free templates.

Mx Blog - Master Restaurant Food Photography with These Flat Lay Tips and Templates - prepared meal on plate

Mx Blog  - Master Restaurant Food Photography with These Flat Lay Tips and Templates - Hero

Master Restaurant Food Photography with These Flat Lay Tips and Templates

Collaborations between local producers and merchants foster a vibrant community and increase customer engagement.

Mx Blog (US/CA/AU/NZ) - How to Build Community Using Local Producers - farmers market

Mx Blog - How to Build Community Using Local Producers - hero image

How to Build Community Using Local Producers

Looking to drum up sales this winter? Use these restaurant marketing tips to attract diners during the colder months. 

blog-hero-1920x678-v15.01.01.jpg

8 Foolproof Tips for Marketing Your Restaurant This Winter

From grand openings to pop-ups, hosting a community event helps small businesses network and connect with new customers.

Mx Blog - Community Event Planning for Small Businesses - hero - painter with wine

Community Event Ideas for Small Businesses

Want to turn first-time guests into regulars? Here are some tips to drive restaurant customer loyalty and keep diners coming back.

Six Ways to Increase Restaurant Customer Loyalty

loyal-customer-min.jpg

6 Ways to Increase Restaurant Customer Loyalty

Learn how to calculate and lower customer acquisition costs for restaurants, and ​measure the impact and cost of common paid marketing strategies. 

Mx - Blog - 6 Best Practices in Restaurant Operations

Comparing Restaurant Customer Acquisition Costs & Paid Marketing Channels

Learn how Instagram marketing works for small businesses of all kinds, from restaurants and liquor stores to supermarkets and pet shops.

Mx Blog - Instagram Marketing - Hero

A Guide to Instagram Marketing for Small Businesses

These restaurant advertising strategies can help you reach new customers, while also reminding previous guests that it’s time for a visit.


Restaurant employee working at the counter with orders ready for pickup with DoorDash

Mx (CA/AU/US) Blog - restaurant advertising - featured image

How to Reach New Customers with Restaurant Advertising

Learn how supermarket marketing, strategic promotions, and meeting customers where they are can help grocery stores increase sales. 

Mother and child shopping in a supermarket

Mx (CA/AU/US) Blog - Creative ways to increase supermarket sales

Creative Ways to Increase Supermarket Sales

Looking to grow your restaurant’s reach and bring in more revenue? Learn how to get started with direct mail for restaurants.


Direct mail for restaurants DoorDash ribbons and stickers 

Mx (US/AU/CA) Blog - Direct mail for restaurants

10 Ways to Use Direct Mail for Restaurant Marketing

Help your business grow by taking these extra steps to provide excellent restaurant service and offering a variety of ways for guests to dine with you.

Restaurant service, staff smiling and making pizzas at a restaurant