How to Manage DoorDash Customer Reviews in the Merchant Portal

Customer ratings show how customers feel about their experience with your business on DoorDash. Customers choose one of three options — Loved, Liked, or Didn’t Like — and can add tags to explain what went well or what could be improved. These ratings help you understand customer feedback and identify ways to improve future orders.

Jun 2, 2024
5 min read
Mx - Cx Ratings - Header

What are public reviews on restaurant store pages?

After an order, customers can leave either public reviews or private feedback.

Private feedback

Visible only to you in the Merchant Portal

Public reviews

Visible in the Merchant Portal and on your DoorDash store page for customers

Public reviews tied to DoorDash orders display a "Verified Order" label. Only customers in select US, Canada, and Australia markets can leave public reviews. To do so:

  • Customers must be signed in to their DoorDash account

  • Reviews must be tied to a DoorDash order

DoorDash may prompt customers to leave a review after an order to help collect relevant feedback. 

How do DoorDash ratings work?

DoorDash uses a simplified, three-option rating system for orders:

Loved (♥️)

The customer had an exceptional experience

Liked (👍)

The customer had a good experience

Didn’t Like (👎)

The customer had a poor experience

Mx - Cx Ratings - After Order

When approved, star ratings submitted with a public review count toward your overall store rating. Only verified DoorDash orders are included, and a maximum of one review per order is factored into your rating.

However, unverified orders (not placed on DoorDash) don't affect your store rating.

What are rating tags?

After selecting a rating, customers can choose tags that describe specific parts of their experience, such as Good Flavor, Accurate Order, or Late Delivery

Tags give you more detail beyond the rating itself and help pinpoint what's driving customer satisfaction, or what needs improvement.

Customers may also leave an optional written comment along with their rating.

Mx - Cx Ratings - After Order

Where can I find my ratings and reviews?

You can view your ratings and customer feedback in the Merchant Portal:

  1. Sign in to the Merchant Portal

  2. Go to Customers

  3. Select Ratings & Reviews

Reviews are automatically sorted based on relevance, quality, and recency, so the newest review may not always appear first.  Most customers leave feedback within 24 hours of their order. 

As DoorDash continues to improve ratings and feedback tools, you may see additional insights and updates in this section. 

How can I filter and understand my ratings?

Mx - Cx Ratings - Filter

In the Ratings & Reviews section, you can review feedback using multiple filters to spot trends over time.

Filter by time period

Use the date selector at the top of the page to view feedback from:

  • The last seven days

  • This week

  • Last month

  • A custom date range (up to 90 days)

The Ratings during this period panel shows the percentage of Loved, Liked, and Didn't Like ratings during the selected timeframe.

Filter by rating and feedback type

You can also filter reviews by:

  • Rating type (Loved, Liked, Didn't Like)

  • Visibility

    • Public reviews shown to customers

    • Private feedback shared only with your store

  • Written comments, to see only reviews that include customer notes

How do I respond to customer reviews?

You can respond privately to customer feedback directly from the Merchant Portal. To respond to a review:

  1. Select Respond beneath the review

    Mx - Cx Ratings - Respond
  2. Choose a response template or write a custom message

  3. Add a discount for a future order (optional)

  4. Select Send

Mx - Cx Ratings - Respond to Customer

You have up to seven days to respond to new feedback, though responding within 24 hours is recommended. 

Keep in mind, Yelp reviews can't be responded to or managed in the Merchant Portal. To remove these reviews from your profile, contact Merchant Support.

How long do I have to respond?

You have to respond within seven days of receiving a review, we recommend replying within 24 hours.

What are best practices for responding to negative feedback?

When replying to negative feedback, focus on acknowledging the issue and showing customers you take their concerns seriously:

  • Acknowledge the customer's experience

  • Address specific concerns mentioned

  • Apologize when appropriate

  • Keep your response short and professional

  • Offer a discount if it makes sense

  • Proofread before sending

How are public reviews moderated?

All public reviews are reviewed against DoorDash Review Guidelines. Reviews may be rejected if they:

  • Violate DoorDash terms (for example, profanity or harassing language)

  • Contain discriminatory, threatening, or abusive content

  • Focus primarily on delivery issues (such as delivery time or food temperature), which are outside a merchant's control

This moderation helps ensure reviews reflect the customer's experience with your food and service.

How do I report a public review?

If you believe a published review violates our Review Guidelines:

What is my Lifetime Rating?

Mx - Cx Ratings - Ratings Period

Your Lifetime Rating is the score customers see on your store page in the DoorDash app. It appears as a number on a 1–5 scale. This rating reflects:

  • Recent emoji ratings

  • Historical star ratings from the previous five-star system

When customers tap your rating in the DoorDash app, they can view additional details such as recent rating averages and individual customer feedback.

Mx - Cx Ratings - Lifetime Rating

How is my Lifetime Rating calculated?

DoorDash calculates your Lifetime Rating using an algorithm that considers multiple factors, including:

  • Historical star ratings

  • New emoji ratings

  • Verified orders

  • Repeat customers

To ensure ratings reflect overall performance fairly, the exact calculation isn't shown and may change over time to give more weight to recent, high-quality feedback.

What are Most Liked items?

Most Liked items highlight menu items that DoorDash customers consistently enjoy. Most Liked items ratings are customer ratings given to popular menu items.

After placing an order, customers can rate individual menu items with a thumbs up or thumbs down. They may be prompted to do this:

  • When reopening the DoorDash app, or

  • By visiting your store page and selecting Add a Review

These item ratings are submitted alongside a store star rating and optional public review.

How are Most Liked items calculated?

  • Up to three menu items can display a Most Liked label at a time

  • Items are selected based on the highest number of thumbs-up ratings

  • An item must receive a thumbs-up/thumbs-down rating for its aggregate rating to appear

Do I need to take action?

No action is required. DoorDash automatically collects item ratings and displays eligible Most Liked items on your store page.

Is there a cost?

No. There is no cost to merchants for this feature.

Where do customers see Most Liked items?

Mx - App Menu - Most Liked

Eligible customers in select US, Canada, and Australia markets may see Most Liked items:

Can I see item-level likes in the Merchant Portal?

At this time, you can see:

  • A customer's star rating

  • Their review

  • Items ordered

You cannot see individual thumbs-up or thumbs-down ratings in the Merchant Portal. To view Most Liked items, visit the Featured Items or Popular Items sections on your customer-facing store page.

Can I opt out of public reviews or Most Liked items?

No. These features appear on all eligible restaurant pages in select US, Canada, and Australia markets.

How can I improve my rating?

Customer ratings are closely tied to order fulfillment, accuracy, and delivery timing. The best practices below can help create a better customer experience and improve feedback over time.

Order fulfillment

Keeping your information accurate helps prevent cancellations and ensures food arrives as expected.

  • Keep hours up to date: Update regular hours in the Merchant Portal and special hours on your tablet or in the Portal

  • Update your menu: Remove unavailable items promptly so customers don't place orders you can't fulfill

  • Set accurate prep times: Enter estimated prep times after accepting orders, or confirm how prep times are sent through your POS

  • Confirm orders quickly: Let customers know you're preparing their food to reduce cancellations (POS-integrated stores confirm automatically)

Order accuracy

Accurate orders lead to happier customers and better ratings.

  • Check modifications and special requests: Review item notes carefully and contact the customer if clarification is needed

  • Verify items when bagging: Check off each item on the ticket or receipt to ensure nothing is missing

  • Label orders clearly: Write the customer's name on the bag to avoid handoff errors

  • Label individual meals in group orders: This helps customers find their items and reduces food handling

  • Use tamper-proof packaging: Seal bags to keep food secure during delivery

Delivery time

Fast, predictable pickups help food arrive at the right temperature.

  • Add pickup instructions: Set clear parking and pickup details in the Merchant Portal

  • Designate food runners: Assign staff to bring orders directly to Dashers when possible

  • Create a clear pickup area: Use pickup windows, lines, or racks to reduce wait times and congestion

  • Set aside Dasher parking: Use signage to guide Dashers quickly to the right location

  • Use the Busy Kitchen feature: Update estimated times when you're backed up so Dashers don't arrive too early

How do customer reviews tie into the Most Loved program?

The Most Loved program recognizes top-rated, reliable restaurants on DoorDash. To be eligible, your store must:

  • Complete at least 25 deliveries

  • Maintain a Lifetime Rating of 4.5 or higher

Additional requirements may apply. Visit the Most Loved program page for the full list of criteria.