Wine trends in 2025 are evolving fast — and whether you're a restaurant operator or alcohol retailer, that means new opportunities to engage customers and boost sales. As wine lovers browse bolder varietals, low-ABV bottles, and delivery-friendly packaging, now's the time to stock smart. Here are some of the year's alcohol delivery trends, and how they affect what wines to sell in 2025.
Based on consumer behavior and DoorDash's 2025 Delivery Trends Report, here are the top 2025 wine trends that restaurants and retailers can capitalize on this year — and how to turn those insights into more profitable deliveries.
1. Sustainable sips
Today's wine drinkers aren't just thinking about flavor — they're considering the planet, too. According to the 2025 DoorDash Delivery Trends Report, younger customers (especially Millennials and Gen Z) are leading the charge toward eco-conscious ordering. That mindset extends to sustainable wine trends.
From certified organic vineyards to biodynamic farming and vegan filtering methods, sustainable wine is moving from niche to norm. Even packaging is getting greener: expect to see more aluminum cans, lightweight glass, and recycled paper labels.
To meet the moment, consider featuring a few "planet-friendly picks" or promoting an eco-conscious section in your alcohol delivery offerings.
2. New formats and flavors
The natural wine movement continues to gain steam, and along with it, unexpected formats and flavor profiles. Chilled reds, orange wines, and skin-contact varietals are becoming household names. At the same time, lighter blends and canned options are winning over casual sippers looking for flexibility and freshness.
What's driving this shift? Partly curiosity, and partly the power of social media. Platforms like Instagram and TikTok have made wine more accessible, visual, and shareable, and consumers are exploring styles they've never tried before.
Stay relevant by offering small-batch or eye-catching wines that work well in bundles, and pair them with foods already trending on delivery platforms.
3. Low- and no-alcohol wines
There's never been more demand for low- and no alcohol wines. Whether customers are cutting back for health reasons, participating in a dry month, or just want to sip something sessionable, this category is booming.
According to the 2025 DoorDash Delivery Trends Report, 80% of alcohol delivery customers have ordered a low- or no-alc beverage in the past six months. These include lower-ABV wines, wine spritzers, and even hemp THC alternatives.
These bottles also benefit your business: they're easier to ship, lower risk, and ideal for pairing with lighter fare. Want to explore this space more? Check out our tips for creating a non-alcoholic mocktail menu.
4. Global discoveries
Wine lovers in 2025 are traveling the world without leaving the couch. There's a growing interest in wines from underrepresented regions like Lebanon, Hungary, and Croatia, along with renewed appreciation for lesser-known varietals like Touriga Nacional and Muscadet.
At the same time, the trend toward premiumization continues: customers are willing to spend a little more for wines with unique stories and smaller carbon footprints.
Use your storefront to highlight "staff picks," tasting notes, or global pairings to bring these wines to life. These bottles make for excellent gifting options and help boost average order value, especially when featured in curated bundles.
5. Experience-driven drinking
More customers want wine that's part of an experience, whether that means a themed bundle, a tasting flight, or a pairing that tells a story. It's less about the label and more about how the wine fits into the moment.
Restaurants and retailers can bring this idea to delivery with thoughtful packaging, seasonal promotions, and co-branded experiences. Consider creating a "movie night pack" with a bottle of red and a snack pairing, or a "tapas and tempranillo" kit.
For more inspiration, explore happy hour promotion ideas that help turn a wine order into an at-home event.
6. Increased desire for wine delivery
Wine delivery has grown significantly in the past year — and it's not just for special occasions. The 2025 DoorDash Delivery Trends Report found that 42% of surveyed customers are ordering alcohol more often than they did in 2024.
Popular use cases include sports nights (39%), holiday celebrations (38%), and parties (34%), but many customers also order wine for simple nights in or send bottles as gifts.
Highlight wines that travel well, bundle them with snacks or entrees, and ensure your product photos are clear and appealing.
Shall we toast to continued wine sales? As you start to plan out your bottles and inventory based on these new trends and old favorites, don't forget to take into account the top drinking holidays to coordinate your marketing efforts, and make sure you have the right beverages available at the right times.
