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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Your resource for top-shelf strategies, tips, stats, and more for selling liquor.

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Dx - Ninetailed - Getting Started Hero Banner Test

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Explore today's dining habits and get industry insights from the 2025 DoorDash Delivery Trends Report.

Mx photo takeout bags pickup register

United States

2025 Consumer Trends in Restaurant & Alcohol Delivery

From meals and brews to summer picnic food and florals — learn how to prepare your business to deliver on outdoor gatherings.

Mx Blog - Sushi takeout - hero

Global

Best Picnic Foods and Business Prep Tips for Outdoor Gatherings

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

Mx Blog: Happy-hour-01

Tips for Hosting and Promoting a Happy Hour

How to create a mocktail menu that appeals to everyone. Explore tips, trends, and recipes for elevating your non-alcoholic drink offerings.

Non-Alcoholic-Mocktail-Menu-01

How to Create a Non-Alcoholic Mocktail Menu

Learn how to get an alcohol delivery certificate to unlock more earning potential for your business.

Mx Blog - Guide for Alcohol Delivery Certification

A Guide to Getting an Alcohol Delivery Certificate

If you’re looking to maximize revenue by attracting college students to your bar or restaurant, it’s a good idea to know the best alcohol for college students so that you can serve their needs. 

Mx Blog - The Most Popular Alcohol Trends 2024 - Toasting with alcohol

What are the Most Popular Drinks for College Students?

If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?

CxBlog-DD-Beer-Glassware

How to Start a Taproom

Seltzers, RTD cocktails, and non-alcoholic beverages are just the beginning — see how alcohol trends have changed in 2024.

Mx Blog  - The Most Popular Alcohol Trends 2024 - hero

The Most Popular Alcohol Trends of 2024

Planning ahead for 2024's biggest days for alcohol sales can help position your restaurant or liquor store as the go-to business for festive alcoholic beverages.

Mx - Busiest Days for Alcohol Delivery featured image

Top 10 Most Popular Holidays for Alcohol Delivery

Discover how this Black women-owned liquor store partnered with DoorDash to grow sales and deliver to neighborhoods across Washington, DC.

Mx - LA Liquors - featured image

How LA Liquors Reached New Customers and Increased Revenue with Alcohol Delivery

Special occasions and holidays are opportunities for liquor stores to drive more orders with customized alcohol gift delivery.

Mx Blog  - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - Champagne flutes

Mx Blog - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - header

14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions

Learn about alcohol delivery and pickup preferences from our exclusive 2023 Alcohol Online Ordering Trends Report.

Mx Blog - Alcohol Delivery Trends

Alcohol Pickup & Delivery: Consumer Trends for 2023

The Made by Women initiative doesn’t simply celebrate women-owned businesses — it provides access to the marketing, educational, financial and mentorship resources they need to continue to succeed, grow, and make an impact.	

Kismet Owners Sarah Hymanson and Sara Kramer

Mx Blog – Hero – Kismet Owners

Made by Women: Celebrating and Empowering Women Entrepreneurs

Learn how these restaurateurs support Black communities and Black-owned restaurants and businesses.

Supporting Black-Owned Businesses - US

Supporting Black-Owned Businesses in Your Community

Explore how this Roseville-based liquor retailer updated their DoorDash presence to grow sales by over 300%.

Mx Blog - Liquor Locker 3

United States & Canada

How Liquor Locker Grew Alcohol Delivery Sales 3x

Learn how alcohol delivery works for restaurants, wine shops, specialty liquor stores and more with DoorDash as your delivery service partner.

Mx - Blog - How Does Selling Alcohol on DoorDash Work - Hero

How Does Selling Alcohol on DoorDash Work?

This blog will share a short list of the most popular summer alcoholic drinks that restaurant owners can add to their menu. 

Champagne glasses on an outdoor dining table

blog-hero-1208x1080-v148.03.01

The Best Alcoholic Summer Drinks to Add to Your Menu

Learn how this liquor store grew profit margins and increased customer awareness by partnering with DoorDash for delivery.

Employee at Corkscrew Johnny's place liquor bottle in DoorDash bag for Dasher at register

Corkscrew Johnny's case study hero

How Corkscrew Johnny’s Grew Profit Margins 15% with Alcohol Delivery

In honor of Memorial Day, we spoke to three veteran business owners about what the military means to them, transitioning to civilian life, and the lessons they’ve learned along the way. 

Jonathan Kerkian, Owner of Corkscrew Johnny's

Mx - Blog - Veterans - Hero

Honoring Veterans: Three Business Owners Share their Journeys 

What alcohol and beer ordering trends were popular with customers on DoorDash in 2021? Discover our exclusive DoorDash data on the latest in alcohol ordering trends. 


Mx - Beer Delivery Trends - Hero Image

Alcohol & Beer Ordering Trends, According to DoorDash Data

Recognizing your employees’ hard work on a regular basis boosts workplace morale. These ideas for showing staff appreciation are worth a look.

Kokomo restaurant staff

10 Employee Recognition Ideas for Small Businesses

Get your business ready for the St. Patrick's Day alcohol sales and delivery rush this year.

blog-hero-1920x678-v32.05.01.jpg

How to Promote and Scale your St. Patrick’s Day Alcohol Sales

Ensure alcohol delivery orders get to customers safely and swiftly with these packaging and transportation best practices.

Mx Blog - Alcohol Delivery Packaging

United States, Canada & Australia

Alcohol Delivery: Merchant Tips for Packaging

Are you storing your alcohol correctly? Learn best practices for alcohol storage for wine, beer, spirits, and more, for restaurants and alcohol retailers.

Alcohol Storage

Best Practices for Alcohol Storage

Dive into the latest wine drinking trends and stay on top of what your customers are enjoying today.


Mx - Blog - Wine Trends

2022 Wine Trends: What to Sell Today

Learn how this Oakland-based convenience store grew incremental sales by adding alcohol delivery to their offerings.

Mx-Business-Convenience-Omar-Headshot

How Savemore Grew Alcohol and Convenience Revenue

Learn helpful strategies for creating a small business budget plan for restaurants, liquor stores,  convenience stores, and more.

blog-hero-1920x678-v81.05.03.jpg

How to Create a Business Budget Plan [Free Template]