La Victoria has long been a cornerstone of Winston-Salem’s Latin community. As a neighborhood grocery and butcher shop that also houses a taquería in the back, it is a beloved spot that serves many community needs. But for years, many locals came for specialty ingredients without ever venturing past the grocery section – and without realizing they could order freshly made tacos, birria ramen, and other favorites.
When La Victoria joined DoorDash, customers could suddenly discover both sides of the business — online and in-person.
“When you sign up for DoorDash, you join a powerful marketplace. DoorDash has helped us get word out to the community about our full range of offerings, from specialty grocery items to hot meals.”
Expanding visibility and driving more visits
Listing on DoorDash did more than help boost delivery orders — it increased local awareness and in-store traffic. Customers who first found La Victoria’s taqueria on DoorDash began showing up in person.
“We’re now on the community’s radar – from the tool shop down the way to the local firehall. We feel further engrained in our own neighborhood thanks to DoorDash”
Why La Victoria participates in the Merchant Referral Program
La Victoria joined the DoorDash Merchant Referral Program to help other local restaurants experience similar growth.
The process is simple: merchants can share their custom referral link with other eligible restaurants. Once the referred restaurant signs up and completes 15 orders within 60 days, the referrer earns $1,000 and the new merchant receives $500.
For La Victoria, the program is an easy way to support peer businesses — and strengthen the overall local restaurant ecosystem.
Why La Victoria continues to recommend DoorDash
For La Victoria, DoorDash is more than a delivery app — it’s a partner that helps restaurants grow. The platform’s strong reputation brings in new diners, while hands-on support helps merchants fine-tune their menus and marketing.
“We were impressed that DoorDash not only helps us reach new customers but also provides support on how to best position your menu. Plus, your customers already live there – by joining DoorDash, you are meeting your customers where they’re already at.”
DoorDash’s reach helped La Victoria connect with guests who might never have discovered them otherwise — and the Merchant Referral Program makes it easy to share that same opportunity with other local restaurants.
How to join the Merchant Referral Program
It’s easy for current DoorDash merchants to refer other restaurants and earn rewards. Here’s how it works:
Who can refer merchants: Any current U.S. DoorDash Marketplace partner in good standing*
How to refer merchants: Share your custom referral link with the potential merchant. This will allow them to sign up directly from your link.
When a referral qualifies: The referred restaurant must sign up within 30 days of your referral, and complete 15 orders within 60 days of activation.
What you earn: You receive a $1,000* referral bonus, and the new merchant earns $500* after meeting the criteria.
Who’s eligible to be referred:
Restaurants that are small businesses (75 locations or fewer),
Operated from a physical store or food truck
New to DoorDash Marketplace
Located in the U.S.*
If you’re a merchant ready to join the Merchant Referral Program, learn more here.
*Terms apply. See the official DoorDash Merchant Referral Program page for full eligibility details.
