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Grow sales on your own channels with the DoorDash Commerce Platform

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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

Disclaimer

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Learn how businesses of all types and sizes are partnering with DoorDash to expand their reach, boost their margins, and grow their companies 

NT - Paid Search & Campaign ID = 22387350661 or 22387350661 (BOF)

Mx - Alcohol Visitors

Mx - Sponsored Listings Visitors

Mx - Promotions Visitors 

Mx - Returning Marketplace Users

Ninetailed - EN US Only

Ninetailed - Returning Users

Traffic includes: 
utm_source=Google&utm_medium=Paid_Display
utm_source=Google&utm_medium=Paid_Search
utm_source=Bing&utm_medium=Paid_Search

NT - Paid Search & Display Traffic (BOF)

Ninetailed - US Only (New)

Ninetailed - US Only

Catering Traffic

Ninetailed - EN Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points consistent with the ad assets, then we will increase lead form submissions from merchants because the new positioning will better align with their expectations. 


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Paid Traffic - Homepage Hero Copy Test V2

We think by focusing on the pricing plan module and adding it top of fold, we will increase conversion.

Mx - Ninetailed - Marketplace Pricing v Content Test

Mx - Homepage - Content Retargeting - Promotions

Mx - Homepage - Content Retargeting - Alcohol

Mx - Homepage - Content Retargeting - Sponsored Listings

Mx - Ninetailed - Homepage Hero Returning Users - Recommended Product

When users return to the Marketplace Landing page, they see a "Welcome Back" Message in the Hero

Mx - Ninetailed Personalization - Marketplace Returning users

For returning users, show a "welcome back" message in the hero for Homepage

Mx - Ninetailed Personalization - Homepage Returning Users

Mx - Ninetailed - Homepage Hero Returning Users Messaging

For returning users, show a "welcome back" message

Mx - MP Page - Returning Users

Mx - Ninetailed Experience - Cx Reach - David Cohen

More benefit-driven, Dasher-first language (highlighting earnings, variety, and flexibility) will increase engagement and conversion versus generic product naming. https://docs.google.com/document/d/17IbgVyIBWxOQrlPFMwRRjaDz579xRI4KZXQQ7F3Y4qs/edit?usp=sharing

Dx - Ninetailed - Shop & Deliver Homepage Hero Test

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

Shortening the page will improve lead form submissions. 

Mx - Ninetailed - Online Ordering - Shorter Page

Mx - Ninetailed - Homepage Image Test

Mx - Ninetailed - DCP - Video

[NT-5] DDfb Ninetailed testing

DDfB Pharma CTA: Connect Now vs Connect with Sales

[NT-4] DDfB Ninetailed Prod Testing

[NT-2] Dx Production Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

DDfB - Ninetailed Catering - Order now/Concierge form Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Learn how this New York City Korean restaurant expanded its reach — and why they recommend DoorDash to fellow business owners.

Mx - Handsome Rice Success Story - Header

Global

Why Handsome Rice Recommends DoorDash to Merchants

Learn how a Winston-Salem favorite used DoorDash’s Merchant Referral Program to strengthen local ties — and help other restaurants grow.

Mx - La Victoria - Header

La Victoria Grows Community Reach with the DoorDash Merchant Referral Program

Learn how after being exclusive with a DoorDash competitor, Tocaya and Tender Greens drove impressive results with DoorDash Marketplace 

Mx - OTRB Success Story - Header

How Tocaya and Tender Greens Found Sustainable Growth with DoorDash 

Joyce Florist’s mother-daughter duo uncovered an untapped market and took their nearly three-decade-old flower shop to new heights with DoorDash Marketplace.

Mx - Joyce Florist - Header

Joyce Florist of Dallas Saw 1156%* in Sales Growth with DoorDash

Learn how True Food Kitchen leveraged DoorDash Capital, enabling them to scale their business while also investing in existing locations.

true-food-kitchen-header

How True Food Kitchen Used DoorDash Capital to Fuel Expansion

Discover how H&H Bagels partnered with DoorDash to build a tech-forward franchise model, bringing their authentic New York City bagels to customers across the country.

Mx H&H Bagels - hero image

How H&H Bagels Scaled their Beloved NYC Brand Nationally with DoorDash

Read up on how this beloved Thai restaurant leverages DoorDash marketing tools to win new customers across locations.

Farmhouse Thai

How Farmhouse Kitchen Earned Nearly $150K with Sponsored Listings

Learn how this Indian-inspired restaurant partners with DoorDash to grow their customer base in Washington, DC.

Mx - Blog - Daru Casestudy - Lobster

How Daru Delivers Fine Dining at Home with DoorDash

Learn how this San Francisco neighborhood staple used DoorDash Capital to expand their business, even in the city's unpredictable restaurant market.

Fiorella case study: table spread

How Fiorella Scaled Their Business Amid Uncertainty with DoorDash Capital

Learn how this beloved San Francisco-based neighborhood Italian restaurant acquires new regulars by partnering exclusively with DoorDash. 

How Fiorella Acquired 2,700+ New Customers with DoorDash Promotions

Learn how this Washington DC-based Mexican restaurant created a recipe for success with Sponsored Listings, integrations, and DashPass. 

Mx - Mi Video - huevos rancheros - hero

How Mi Vida Doubled their DoorDash Sales Year-Over-Year

Learn how this Los Angeles-based fast casual restaurant partnered with DoorDash to reach new customers and grow delivery sales. 

Mx Blog: Mendocino Farms - Mendo Cow

How Mendocino Farms Achieved 10X Returns with DoorDash Promotions

Learn how this popular new Washington, DC-based Filipino restaurant drives sales and offers its signature hospitality through delivery. 

Mx Blog - Hiraya success story - featured image

How Hiraya Reaches Beyond their Neighborhood with DoorDash

Discover how Sundaze Burgers transformed from a virtual pop-up into a thriving six-figure business in Poughkeepsie, NY with DoorDash's support.

Mx Blog (US/CA/AU/NZ) - Sundaze Burgers Success Story - Burgers

How Sundaze Burgers Grew Monthly DoorDash Sales by 473%

Discover how Lazy Days Brewing used DoorDash to establish their brand and make the most of their existing POS system.

Mx Blog (US/CA/AU/NZ) - Success Story - Lazy Days Brewing - Beer

Lazy Days Brewing Uses DoorDash to Overcome Early Entrepreneurial Challenges

Learn tips to optimize your delivery menu and increase online sales from this Washington, DC-based Michelin-star chef. 

Mx blog Baker's Daughter featured image restaurant exterior

How Delivery Helps Baker's Daughter Expand Its Footprint Beyond DC

Tacos Frida's authentic Oaxacan cuisine thrives in Montreal, with DoorDash deliveries boosting their business and community connections.

Mx Blog (US/CA/AU/NZ) - Success Story - Tacos Frida - Featured image

How Tacos Frida Grew Beyond Their Neighbourhood by Partnering With DoorDash

Discover why this Berkeley Springs, WV fan favorite restaurant partners with DoorDash to reach new customers.


Mx Blog - Mythical Pizza - hero

How Mythical Pizza Grows its Legendary Brand through Delivery

Learn how Falafel Yoni in Montreal grew with DoorDash's help, offering authentic Middle Eastern flavours and expanding their reach.

Mx Blog (US/CA/AU/NZ) - Success Story - Falafel Yoni - featured image

How Falafel Yoni Grew Their Restaurant Business with DoorDash’s Local Marketing Program

Find out how this Bay Area-based Mediterranean restaurant grew their delivery business after partnering exclusively with DoorDash.

Mx - Oren's Hummus - Header

Why Oren's Hummus Partners Exclusively with DoorDash for Delivery

The owner of Spain Wine Bar in Ocean City, Maryland chronicles his career change and shares the secrets to his success.


Mx Blog - How Spain Wine Bar's Founder Went From Biochemistry to Opening a Restaurant - hero

A Biochemist's Journey to Opening a Restaurant and Wine Bar

Discover how this Black women-owned liquor store partnered with DoorDash to grow sales and deliver to neighborhoods across Washington, DC.

LA Liquors owners store exterior

How LA Liquors Reached New Customers and Increased Revenue with Alcohol Delivery

Find out how this Dallas-based late-night pizzeria worked with DoorDash to create a partnership that worked for their unique needs.

Mx Blog - Zalat Pizza restaurant exterior - hero

How a Second Chance with DoorDash Led Zalat Pizza to Sustainable Growth

COO Emily Biederman shares why she recommends choosing just one partner for third-party delivery.

Mx - Steuben's - Exterior restaurant - featured

Why Steuben's Partners Exclusively with DoorDash for Third-Party Delivery

Learn how this Toronto-based healthy Tex-Mex franchise location built a loyal customer base through DoorDash.

Sunny Singh, owner of BarBurrito in front of his franchise location in the Canary District in Toronto. 

Mx (US/CA/AU/NZ) Success Story - BarBurrito - Featured image

How DoorDash Helped This BarBurrito Franchise Increase Sales by 84%

Learn how Spread Bagelry’s omni-channel customer experience drives new business at a higher margin.

Mx - Spread Bagelry - Header

How Spread Bagelry Wins Incremental Sales with DoorDash

Learn how Atlanta-based Slutty Vegan won over the hearts of its customers. 

Mx Blog - Slutty Vegan Success Story - Eat Plants

United States

How Slutty Vegan Gained a Cult Following

Learn how this Georgia-based beauty store is helping customers look and feel their best, with an innovative approach to retail delivery.

Mx Blog - Kesha Beauty Supply - Kesha Checkout Counter

How Kesha Beauty Supply Delivers Convenience with DoorDash

Learn how this Ohio sandwich shop turned to DoorDash Capital to receive fast, flexible financing to cover an unexpected cost. Not currently available in Quebec.