Meet Handsome Rice
Handsome Rice is a Korean bento-style restaurant located in New York City. Created to help busy diners enjoy healthy and delicious Korean food conveniently, the restaurant reinterprets traditional home-cooked flavors into a modern bento format. All dishes are crafted by Chef Hansong Kim, with a focus on freshness, balance, and authenticity.
Why Handsome Rice turned to DoorDash
As delivery demand increased after COVID-19, Handsome Rice needed a way to reach new customers and strengthen online sales. DoorDash helped them make that transition successfully.
“After COVID-19, delivery demand increased dramatically. We saw DoorDash as the perfect platform to introduce Handsome Rice to new customers. As we transitioned from dine-in to online sales, DoorDash played a key role in helping us grow.”
DoorDash also made it easier for customers to order during busy lunch and dinner periods.
Customers can conveniently order without visiting in person — allowing us to maintain stable sales throughout the week.
Driving growth through DoorDash tools
Handsome Rice uses several DoorDash features to increase exposure, attract new diners, and streamline operations:
Promotions & Sponsored Listings: Handsome Rice credits marketing opportunities within DoorDash as a way to increase exposure to new customers.
Merchant Portal: Having real-time access to sales data and reviews has allowed Handsome Rice to have a clear view on their business performance and helped steer operational decisions.
POS Integration: With DoorDash’s Preferred Integrations, Handsome Rice has been able to simplify order management and reduced errors significantly.
Since joining DoorDash, Handsome Rice has seen a 30–40% increase in new customers, with strong growth in lunch orders from nearby office workers and improved brand awareness.
Why Handsome Rice participates in the Merchant Referral Program
Handsome Rice joined the Merchant Referral Program because they saw firsthand how DoorDash can support small businesses — and they wanted to share those benefits with others.
I introduced DoorDash to a friend who was opening his first restaurant. It really helped him overcome early challenges in operations.
They’ve also recommended DoorDash to other Korean restaurants and cafés as a way to exchange knowledge and strengthen their business community.
Why they continue recommending DoorDash
For Handsome Rice, DoorDash is a long-term partner in growth. Hansong notes: “DoorDash is not just a delivery platform — it’s a true business growth partner that helps increase both brand awareness and sales.”
They credit DoorDash’s business tools, customer reach, and support team for helping them grow during a pivotal time.
The DoorDash team has been very responsive and professional. Communication is smooth, and they genuinely listen to feedback.
How to join the Merchant Referral Program
It’s easy for current DoorDash merchants to refer other restaurants and earn rewards. Here’s how it works:
Who can refer merchants: Any current U.S. DoorDash Marketplace partner in good standing.*
How to refer merchants: Share your custom referral link from the Merchant Portal so new merchants can sign up directly.
When a referral qualifies: The referred restaurant must sign up within 30 days and complete 15 orders within 60 days of activation.
What you earn: A $1,000 referral bonus, and the new merchant earns $500 after meeting the criteria.*
Who’s eligible to be referred:
Restaurants (75 locations or fewer)
Operated from a physical store or food truck
New to DoorDash Marketplace
Located in the U.S.*
If you’re a merchant ready to join the DoorDash Merchant Referral Program, learn more here.
*Terms apply. See the official DoorDash Merchant Referral Program page for full eligibility details.
