23%*
of DoorDash orders on Online Ordering after one year
17%**
increase in monthly DoorDash order volume over three months
Meet Han Dynasty
Han Chiang started the first Han Dynasty restaurant in Philadelphia over 15 years ago with the goal of disrupting the typical Sichuan food scene in America. Despite having no restaurant experience, Chiang was inspired to start the restaurant by his mother, Lung Lung. The authentic Sichuan restaurant has since expanded to 11 locations across the greater Philadelphia area and New York City.
The challenge: Managing multiple locations
As Han Dynasty opened new locations, managing in-store orders with online orders and tracking metrics across locations became increasingly challenging. Their previous online ordering option also didn't reflect the unique customer experience Chiang provided at each restaurant. Chiang needed a solution that was easy to implement with current operations, helped enhance the Han Dynasty brand, and that wouldn't break the bank.
The solution: Upgrade their online ordering system
Han Dynasty decided to re-launch its website using Online Ordering, a brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, Google page). The new site included branding that matched their style and the ability to process orders more easily at each location.
"[Online Ordering] has been a great tool for us because it makes operations so much easier and it's cost efficient. Since I'm not spending time worrying about the technical stuff or branding, I can really focus my attention on making delicious Sichuan food and connecting with customers."
Results
After implementing Online Ordering, Han Dynasty increased their monthly DoorDash order volume by 17% over three months.** And one year later, Online Ordering orders accounted for 23% of the total DoorDash order volume.*
Want to make ordering easier for your customers? Learn more about Online Ordering.
*Based on order volume data after 12 months of Online Ordering adoption.
**Based on order volume data after first 3 months of Online Ordering adoption.
