A family legacy rooted in community
Joyce Florist of Dallas isn’t just another flower shop — it’s a family tradition with deep roots. For nearly 30 years, the Oak Cliff-based business has been the go-to spot for blooms that brighten every occasion, ever since co-owner Lisa and her mother first opened the doors in [date]. Today, that mother-daughter legacy continues to flourish with Lisa’s daughter, Alyssa, helping carry the tradition forward.
From weddings and anniversaries to school partnerships and funerals, Joyce Florist takes pride in being there for customers through life’s most significant moments — always with care, creativity, and a personal touch.
"We have the privilege of being there for our customers through all stages of life. That's something we really take pride in — that we're here for our customers, for anything they ever need."
From skepticism to success
Until 2024, Joyce Florist was stuck in the clunky world of 1-800 delivery. This had limited flexibility – deliveries were limited to a certain area of Dallas and it was difficult to scale beyond a certain number of deliveries per day.
So when Alyssa first heard about partnering with DoorDash for flower delivery, she figured it was too good to be true. "When you hear DoorDash or any other delivery platform, you think of food and not flowers,” she explained.
But a leap of faith turned into success. Within months, Joyce Florist captured a new market of customers who wanted convenience and speed, without sacrificing the beauty of a handcrafted arrangement.
"DoorDash has singlehandedly introduced us to the 'New Age' customer: people who live a fast-paced, internet-centric lifestyle and are looking for something instantaneous. Instead of calling or doing too much online, DoorDash makes ordering simple and easy."
Meeting today’s customers where they are
Before using DoorDash Marketplace, Joyce Florist relied on in-house drivers and carefully-mapped delivery routes. Customers often had to wait hours for flowers to arrive. Now? It’s a tap, a pickup, and a doorstep delivery that is delightfully efficient.
That shift didn’t just save time — it expanded Joyce Florist’s reach, pulling in new customers and encouraging repeat orders.
"There are days where we'll get 10 or 15 orders from DoorDash alone. That’s besides micro and major holidays."
A "good problem" to have
Everyone in the floral industry knows holidays can make or break the year. Joyce Florist found out just how powerful DoorDash could be on Valentine’s Day, when they were met with more Marketplace orders than they expected.
Instead of panicking, they embraced their new normal. By Mother’s Day, Alyssa had a smooth system in place: a dedicated DoorDash pickup area, clear signage for Dashers, and a full team working assembly-line style to prep orders.
The result? DoorDash drove 20% of Valentine’s Day sales and 25% of Mother’s Day sales — a game-changer for this local family shop.
Seizing all opportunities for growth
DoorDash Marketplace makes it easy for Joyce Florist to keep things fresh — swapping in seasonal blooms, building custom menus for quirky micro-holidays like National Girlfriends Day, and adding creative twists like snack baskets for Father’s Day.
And while the team was overwhelmed by DoorDash order volume when they first onboarded, Promotions and Sponsored Listings quickly became a central part of their marketing strategy. With campaigns like 20% off $60+ orders, Joyce Florist has generated [insert result ($ in sales generated or % of total sales)].
"DoorDash has made it really easy to market around micro-holidays like National Girlfriends Day or Best Friends Day. A lot of people forget about them, so they’re looking for something like, ‘I need it now!’ And DoorDash really fills that gap."
Advice for other florists on third-party delivery
The team at Joyce Florist may be busy helping customers with pivotal life moments, but they're big on encouraging others in the floral industry to give DoorDash a try.
"DoorDash is such a great platform for florists. We don’t have to worry about routes, timing, or waiting on in-house drivers to return for the next order."
They’ve even referred other small shops to the platform, knowing firsthand how stressful in-house delivery can be when holiday spikes hit.
And if you’re worried about being overwhelmed? Take it from Joyce Florist: embrace the learning curve and let DoorDash help you scale smarter. Today, they're on track to become one of the top DoorDash flower merchants for 2025.
Evolving with DoorDash
For Joyce Florist, the future is about staying creative, tapping into seasonal and micro-holiday demand, and always meeting customers where they are. Their love for their customers shines through – and DoorDash allows them to meet demand and grow their customer base. And with Thanksgiving and Christmas around the corner, they’re already planning to wow Dallas with show-stopping centerpieces and festive designs.
"DoorDash is a great model to do small business. It really is such a great partnership — we're super excited about it."
