Frangos Chicken Fingers received compensation in exchange for their participation in this study.
Meet Frangos Chicken Fingers
Founded in 2023 by Ahmed Hmina just after his graduation from Bentley University, Frangos Chicken Fingers began with a vision for more than just a simple menu of chicken fingers and Texas toast. With two locations in Wilmington and Billerica, Massachusetts, the Frangos team has focused on creating a vibrant, community-driven hangout spot in addition to serving up delicious chicken fingers. According to Danya Hmina, Head of Marketing, their goal has always been to build a brand rooted in connection rather than just a place for transactional meals.
Making great chicken easier to find with DoorDash Marketplace
Operating in an extremely crowded fast-casual market, Frangos faced the challenge of competing against massive national chains. To grow locally, the brand partnered with DoorDash Marketplace to drive discovery on the DoorDash app. By using Sponsored Listings to appear at the top of in-app search results and running promotions, Frangos was able to build significant brand awareness and reach customers who might otherwise have chosen a competitor.
Turning new customers into lifelong fans
While Marketplace fuels customer acquisition, Frangos uses DoorDash Commerce Platform to build their brand, bring customers back, and drive commission-free orders. By launching their own branded mobile app with Commerce Platform, Frangos has made Online Ordering frictionless for their customers.
"Marketplace fuels our customer acquisition and Commerce Platform really drives retention, together they've really accelerated our growth."
To promote the app and drive repeat orders, Frangos' team uses:
In-store QR codes: Placing QR codes at the register and around the restaurant, enabling customers to scan and download the app.
Email marketing: Automated email marketing helps Frangos stay connected with customers by offering exclusive promotions.
Loyalty rewards: Cross-Channel Loyalty lets customers earn and redeem rewards whether they dine in, order through Frangos' app or website, or order on DoorDash. The connected experience helps turn ordering from Frangos into a habit across every channel.
Crispy chicken fingers, crisper margins
The commission-free online orders Frangos wins with DoorDash Commerce Platform have had a direct impact on Frangos' margins. Every direct order means more revenue stays in the business — money Frangos reinvests into menu development, team growth, and the community experience that sets them apart.
That’s why Hmina sees DoorDash Commerce Platform as a key ingredient in helping the restaurant bring its delectable chicken fingers to an ever-growing direct customer base. And with, Marketplace continuing to drive new discovery in the background, Frangos' brand is set to rule the roost.
"Commerce Platform really allows us to scale while protecting what makes Frangos truly special — the community and connection behind the brand"
¹Based on DoorDash data from Feb '25 - Feb '26, comparing how much loyalty members who joined Frangos Chicken Finger's loyalty program online spend on direct orders versus non-loyalty customers
²Based on Based on DoorDash data Aug'25-Dec'25
