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Grow sales on your own channels with the DoorDash Commerce Platform

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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

Disclaimer

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Erica Hays | Read interviews, trends, and tips for owning, operating, and ultimately growing a business.

Catering Traffic

Ninetailed - EN Only

Ninetailed - EN US Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

[NT-2] Dx Production Testing

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

[NT-4] DDfB Ninetailed Prod Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

DDfB - Ninetailed Catering - Order now/Concierge form Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Cx Reach - David Cohen

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

[NT-5] DDfb Ninetailed testing

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Want to get started with email automation for your restaurant? Read this guide to learn how to start sending automated emails and how DoorDash can help.

Mx (US) - Restaurant Customer Retention - Email

United States

How Email Automation Helps Restaurants Win Repeat Business

Learn how an interactive menu can streamline operations and increase repeat business—plus how DoorDash can help you launch your interactive menu fast.

Mx Blog - Commerce Platform - Interactive Menu 

Why Your Restaurant Needs an Interactive Menu in 2025

Discover how this growing Bay Area restaurant group leverages DoorDash to expand their business by making their fine dining concepts available for delivery.

Mx (Global) - Omakase Restaurant Group - Header

Global

How Omakase Restaurant Group Delivers World-class Cuisine with DoorDash

Read this guide to learn how local SEO for restaurants can help you improve your restaurant’s online visibility, boost your brand, and drive more direct orders.

Mx - Products - Branded Websites - Hero Image

Local SEO for Restaurants: How to Attract More Diners Online

Discover how an app for restaurant ordering can boost sales, increase repeat business, and build customer loyalty, powered by the DoorDash Commerce Platform.

Mx - App for Restaurant - Header

How an App for Restaurant Ordering Can Transform Your Business

Marketing your pizza shop isn't about cheesy gimmicks—it's about keeping loyal customers coming back. Here's how the DoorDash Commerce Platform helps.

Mx - Pizza Marketing Strategy - Header

Pizza Marketing Strategy: How to Boost Orders and Build Loyalty

Discover proven restaurant customer retention strategies to turn first-time guests into loyal regulars and grow repeat business both online and in-store.

Mx - DCP - Restaurant Retention - Header

Restaurant Customer Retention: Proven Strategies to Turn First-Time Guests into Regulars

Discover how to run effective promotions with your restaurant CRM that drive loyalty, increase orders, improve the customer experience, and boost revenue. 

Restaurant CRM Promotions Example Results

Mx Blog - Commerce Platform - Restaurant CRM Promotions Header

Restaurant CRM Promotions: What to Know Before Getting Started

Restaurant CRM campaigns drive repeat orders, improve guest loyalty, and simplify your marketing. Learn how to run a high-performing campaign with your restaurant CRM.

Mx Blog - Commerce Platform - Restaurant CRM Campaign Header

 The Anatomy of a High-Converting Restaurant CRM Campaign

Preparing your business for the new year and beyond? Check out restaurant app trends for 2026 to make sure you're ready for what's around the corner.

Mx Blog - Commerce Platform - Mobile App Trends Header 

Restaurant App Trends for 2026: What’s Coming and How to Prepare

These six email and SMS campaigns for restaurants will give you the inspiration you need to get started with direct marketing to engage your customers.

Mx Blog - Commerce Platform - SMS and Email Campaigns Header

6 Email and SMS Campaigns for Restaurants That Drive Repeat Orders

Learn how to build a restaurant ordering app that reflects your brand, drives loyalty, and increases orders—without writing a single line of code.

Mx Blog - Restaurant Ordering App Header

How to Build a Restaurant Ordering App That Drives Repeat Orders

Discover how you can gain direct access to DoorDash's powerful restaurant ordering technology through the DoorDash Commerce Platform.

Mx Blog - Commerce Platform - Restaurant Ordering Technology Hero

How to Use DoorDash’s Restaurant Ordering Technology to Power Your Restaurant Website

Discover the must-have features of a restaurant online ordering system, from commission-free ordering to branded websites, apps, and loyalty tools. 

Mx Blog - Commerce Platform - Online Ordering System Featured Image

What to Look for in a Restaurant Online Ordering System

Learn how True Food Kitchen leveraged DoorDash Capital, enabling them to scale their business while also investing in existing locations.

true-food-kitchen-header

How True Food Kitchen Used DoorDash Capital to Fuel Expansion

Discover how H&H Bagels partnered with DoorDash to build a tech-forward franchise model, bringing their authentic New York City bagels to customers across the country.

Mx H&H Bagels - hero image

How H&H Bagels Scaled their Beloved NYC Brand Nationally with DoorDash

Read up on how this beloved Thai restaurant leverages DoorDash marketing tools to win new customers across locations.

Farmhouse Thai

How Farmhouse Kitchen Earned Nearly $150K with Sponsored Listings

Learn how this Indian-inspired restaurant partners with DoorDash to grow their customer base in Washington, DC.

Mx - Blog - Daru Casestudy - Lobster

How Daru Delivers Fine Dining at Home with DoorDash

Learn how this San Francisco neighborhood staple used DoorDash Capital to expand their business, even in the city's unpredictable restaurant market.

Fiorella case study: table spread

How Fiorella Scaled Their Business Amid Uncertainty with DoorDash Capital

Learn how this Washington DC-based Mexican restaurant created a recipe for success with Sponsored Listings, integrations, and DashPass. 

Mx - Mi Video - huevos rancheros - hero

How Mi Vida Doubled their DoorDash Sales Year-Over-Year

Discover how Lazy Days Brewing used DoorDash to establish their brand and make the most of their existing POS system.