You already share your food, drinks, and daily specials with customers on Instagram. Now, you can turn that social attention into real orders. The Instagram Connector helps restaurants link their Instagram content directly to their DoorDash store page, showcasing your dishes exactly as customers see them online and turning your followers into fans who order.
What the Instagram Connector is and why it matters
The Instagram Connector is a new DoorDash Merchant Portal feature that automatically pulls photos and videos from your business's Instagram account. Once connected, you can use those photos and videos in your store page header and menu listings, no extra uploads required.
It's a simple way to keep your online storefront fresh and inviting, while saving time.
Why it matters:
Visuals drive decisions. Merchants who add photos to their menu items on DoorDash see up to a 44% lift in monthly sales compared with items without photos, and merchants who add videos to DoorDash see a 3% increase in sales on average
Instagram builds appetite. People browse food content on social media to plan their next meal. By connecting your account, you meet them where they're already looking.
Consistency builds trust. When your DoorDash page matches your Instagram style, customers recognize your brand instantly.
Together, those benefits create a powerful loop: your social content draws people in, your DoorDash menu helps them order, and your online presence stays visually cohesive without duplicate work. You can easily connect your Instagram account through the Merchant Portal, allowing your latest posts to appear on your DoorDash store page automatically, no extra uploads required.
Why visuals matter more than ever
Instagram isn't just a marketing tool anymore: it's a decision-making platform. Roughly 87% of diners say they have visited a restaurant because they found it on social media.
Visual storytelling helps small and independent restaurants stand out against big brands with large ad budgets. With the Instagram Connector, your authentic content — a daily special, a barista pouring latte art, or a kitchen team celebrating — can help customers feel connected before they ever order.
Tips for using Instagram photos and videos effectively
Make the most of your visuals once your accounts are linked.
Choose menu-ready imagery.
Select clear, well-lit shots of your most popular dishes.Keep branding consistent.
Your store header is your storefront. Use images or video that reflect your logo colors, plating style, or décor for a seamless first impression.Refresh seasonally.
Rotate images and videos every few months. Highlight new menu items, holiday specials, or limited-time offers.Include your people.
Candid shots of your team cooking, prepping, or plating add a human touch and show customers who's behind the food.Monitor performance.
Keep an eye on which photos and videos drive higher conversions in your Merchant Portal analytics. Use those insights to guide future content.
The power of video on your store page
Short videos add motion, personality, and context that photos can't always capture. A 10-second clip of your chef plating a dish or your barista finishing a latte instantly communicates energy and craft and gives customers a taste of what makes your business unique.
Videos can:
Boost engagement. Diners spend more time browsing menus that include motion, helping your page stand out.
Build authenticity. Real clips make your brand feel approachable and human.
Show experiences, not just dishes. Highlight ambiance, service, or behind-the-scenes moments to help guests imagine visiting or ordering from you.
Your store page header is an especially powerful place for video — it's the first thing customers see when they land on your page. A short, well-lit clip in that space can convey your restaurant's atmosphere, energy, and quality at a glance, drawing diners in before they even scroll.
When connecting your Instagram account, consider selecting a few short videos that capture your story. Even one can make your store page feel more alive.
Build a stronger brand presence with DoorDash
Your social media already inspires cravings, and now it can inspire orders. The Instagram Connector helps you bring your visual brand to every digital doorstep, while saving time and keeping your content consistent.
Explore the feature in your Merchant Portal or read more on how to connect your account.
