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Grow sales on your own channels with the DoorDash Commerce Platform

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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

Disclaimer

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With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middlewares that support these features offer more streamlined Online Ordering integrations:

Channel based menus & pricing

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Live menu sync

Order ready signal

Real-time 86ing

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Learn how to use email marketing to grow your business, including example emails from real small businesses, tips for building your email list, and more.

Catering Traffic

Ninetailed - EN Only

Ninetailed - EN US Only

Ninetailed Audience - Cx Reach - David Cohen

Ninetailed - Mx - Profitability - Brett Geigher 

Ninetailed - Mx - Cx Reach - Nicole Bean

Ninetailed - Mx - Profitability - Angela Wright

Includes users who visited landing pages with clean URLs (ie: URLs without query parameters).
This typically filters for traffic from non-paid sources, such as organic search, direct visits, or untagged referrals, and excludes most paid media, tracked email, or campaign links that use UTM parameters.

Ninetailed - Non-paid Traffic [Testing]

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

[NT-2] Dx Production Testing

The purpose of this test is to ramp up the new signup flow. 

Dx - Ninetailed - Login V3 Ramp Up

[NT-4] DDfB Ninetailed Prod Testing

If we replace the form on Commerce Platform page with a video, conversion will stay flat. 
https://app.amplitude.com/analytics/doordash/chart/xj3wwwpg?source=copy+url

Mx - Ninetailed - DCP Hero

DDfB - Ninetailed Catering - Order now/Concierge form Test

Variant with new headline + imagery will result in improved conversions. 

Mx - Ninetailed - Alcohol Hero Test

Mx - Ninetailed - DCP Form Test - Shortened Version

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test [Inactive]

Hypothesis: If we replace current homepage copy with concise, benefit-forward messaging and value proof points similar to those used by UberEats and ChowNow, then we will increase lead form submissions from merchants because the new positioning will better align with their priorities and decision-making criteria.


Brief: https://docs.google.com/document/d/1idJE_EGsJwgSjr0o9LpM3phFoPEpK0mV8WeX0YSJwtA/edit?tab=t.0

Mx - Ninetailed - Homepage Hero Copy Test

A/B test restaurants page hero embedded or not

Mx - Restaurants Page Test Allie

Test (Mx) - Ninetailed - Conference 

test

Mx - Ninetailed Experience - Cx Reach - Nicole Bean

Mx - Ninetailed Experience - Cx Reach - David Cohen

Mx - Ninetailed Experience - Profitability - Angela

Mx - Ninetailed Experience - Profitability - Brett

Mx - Ninetailed - DCP Form - Header Copy Test

Will having hero / not having hero drive better performance? 

Mx - Restaurants - Hero Test - Susan

Adding social proof into the hero of the Online Ordering page will increase conversion rate. 

Mx - Ninetailed - Online Ordering Social Proof

Testing headline + form on page  vs. headline + form behind button + photo. If including the photo doesn't hurt conversion we'd like to go that route

Mx - Ninetailed - Online Ordering Hero with Form Embedded

Dx - Ninetailed - Getting Started Hero Banner Test

DDfB Pharma CTA: Connect Now vs Connect with Sales

DDfB CTA Button Connect Now vs Connect with Sales

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

[NT-5] DDfb Ninetailed testing

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

Discover how a restaurant CRM helps track guest data, personalize experiences, and build long-term loyalty.

Restaurant CRM Promotions Example Results

Mx Blog - Commerce Platform - Restaurant CRM Promotions Header

United States

What Is a Restaurant CRM, and Why Does It Matter?

Want to get started with email automation for your restaurant? Read this guide to learn how to start sending automated emails and how DoorDash can help.

Mx (US) - Restaurant Customer Retention - Email

How Email Automation Helps Restaurants Win Repeat Business

Discover proven restaurant customer retention strategies to turn first-time guests into loyal regulars and grow repeat business both online and in-store.

Mx - DCP - Restaurant Retention - Header

Restaurant Customer Retention: Proven Strategies to Turn First-Time Guests into Regulars

Discover how a restaurant CRM helps track guest data, personalize experiences, and build long-term loyalty.



Mx Blog - Commerce Platform - restaurant CRM

Discover how to run effective promotions with your restaurant CRM that drive loyalty, increase orders, improve the customer experience, and boost revenue. 

Restaurant CRM Promotions: What to Know Before Getting Started

Restaurant CRM campaigns drive repeat orders, improve guest loyalty, and simplify your marketing. Learn how to run a high-performing campaign with your restaurant CRM.

Mx Blog - Commerce Platform - Restaurant CRM Campaign Header

 The Anatomy of a High-Converting Restaurant CRM Campaign

Learn how to grow your list, run restaurant loyalty email campaigns, and automate messages that drive repeat orders.

restaurant email marketing merchants on laptop

Mx Blog - Commerce Platform - Email Marketing Header

Email Marketing for Restaurants: How to Build a Strategy that Drives Repeat Orders

These six email and SMS campaigns for restaurants will give you the inspiration you need to get started with direct marketing to engage your customers.

Mx Blog - Commerce Platform - SMS and Email Campaigns Header

6 Email and SMS Campaigns for Restaurants That Drive Repeat Orders

Learn how to create a successful online marketing strategy for your restaurant from experts like Alejandro Aguilar and others from the National Restaurant Show.

person holding phone at DoorDash pickup area

Mx Blog - Customer Support Solutions

Global

How to Reach Restaurant Guests with Personalized Marketing

Learn the essentials of building a restaurant website and create an engaging restaurant front page to attract more customers and grow your business.