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The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.

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Sara DeForest | Read interviews, trends, and tips for owning, operating, and ultimately growing a business.

Ninetailed - EN US Only

Ninetailed - UTM Parameter

Ninetailed - Content ID

Ninetailed - Desktop Only

Ninetailed - Event based

DDfB Pharma CTA: Connect Now vs Connect with Sales

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DDfB CTA Button Connect Now vs Connect with Sales

[NT-5] DDfb Ninetailed testing

[NT-4] DDfB Ninetailed Prod Testing

Hypothesis: If we increase the emphasis of ‘delivery’ on the Hero component by changing 1) the background color to white and bold ‘alcohol delivery’ and 2) the featured image to showcase a DD hotbag, then we expect to see an increase in conversions by reducing the time for a Mx user to understand what value DoorDash can offer.

Mx - Ninetailed - Alcohol Paid LP Test

Problem: With a decline in conversion rate on dasher.doordash.com over the last 60 days, we’d like to see if testing new hero module copy increases conversion. 
Solution: A/B test headline and subhead copy as well as refreshed imagery on the US homepage to see if conversion rate increases. 
Brief: https://docs.google.com/document/d/1T2XNAt41FNJfhjwqxoIKD9z-uAcLfyIOzQPAVQ2LhAc/edit?usp=sharing

Dx - Ninetailed - Homepage Hero Test

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[NT-3] Mx Ninetailed Prod Testing

By tailoring the 'Main Street Summit: Los Angeles' section's language and call-to-action to emphasize local engagement, community support, and innovative solutions for small-to-medium businesses in the tech space, we can increase engagement among the 'Ninetailed - EN US Only' audience. This personalization will highlight DoorDash's commitment to fostering community connections and supporting local commerce, which is likely to resonate with the audience's values and interests.

Community-Focused Personalization

Mx - Ninetailed - Homepage Hero Test

Moving up the value prop of the gift card for admins will increase our CVR

Employee Appreciation Day Hero Test

Mx - Ninetailed - Alcohol Paid Media LP Test

[NT-2] Dx Production Testing

Learn the advantages and potential drawbacks of owning a restaurant franchise, so you can make the best decision for your business.

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Global

The Pros and Cons of Owning a Restaurant Franchise

Learn how this iconic Black-owned soul food restaurant in Los Angeles adapted to an evolving neighborhood while staying true to its roots. 

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How Dulan's on Crenshaw Increased Revenue 25% with DoorDash

Learn how this beloved San Francisco-based neighborhood Italian restaurant acquires new regulars by partnering exclusively with DoorDash. 

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How Fiorella Acquired 2,700+ New Customers with DoorDash Promotions

Discover how to write a compelling bartender job description that meets your restaurant's needs, attracts top talent, and sets them up for success.

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How to Write the Perfect Bartender Job Description: A Guide for Restaurants

Be ready for a health inspection at any time with these tips and a restaurant cleaning checklist that helps you prepare your staff and protect your customers.

Mx Blog: How To Prepare Your Restaurant For An Inspection

How To Prepare Your Restaurant For An Inspection With A Kitchen Cleaning Checklist

Discover how to create a compelling server job description that highlights your restaurant's needs, attracts top candidates, and sets them up for success.

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How to Write the Perfect Server Job Description: A Guide for Restaurants

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits. 

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How to Start a Coffee Shop

Find out the busiest holidays for restaurant food delivery on DoorDash, and get tips to prepare your restaurant for Christmas, New Year's, Mother's Day, and more.

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United States

What are the Busiest Days for Restaurant Food Delivery?

Explore why healthy restaurant trends matter for restaurants and discover how to adapt menus to meet increasing demand for nutritious dining options.

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How Healthy Restaurant Trends Are Shaping the Industry

Learn about the business and environmental benefits of implementing a low-waste kitchen in your restaurant. 

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How Restaurants Can Benefit from Low-Waste Kitchens

Explore why food transparency matters for restaurants and discover actionable tips to enhance menu transparency, meet customer demands, and build trust.

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How Restaurants Can Improve Food Transparency on Menus

How immersive dining experiences can attract modern diners and reshape the future of dining.

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The Future of Experiential Dining

Learn how this Los Angeles-based fast casual restaurant partnered with DoorDash to reach new customers and grow delivery sales. 

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How Mendocino Farms Achieved 10X Returns with DoorDash Promotions

Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

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Fast Food vs. Fast Casual: Which is Right for Your Business?

Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

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Menu Engineering 101: Practical Tips to Increase Restaurant Profits

Learn how to negotiate a restaurant lease effectively, understand different lease types, and avoid common pitfalls to secure the best deal for your business.

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Expert Tips for Negotiating and Securing the Best Restaurant Lease

Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

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Tips for Hosting and Promoting a Happy Hour

Learn how to create game day menus, optimize the atmosphere, and offer football promotions to keep fans coming back all season long.

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12 Restaurant Football Promotions Tips to Drive Game Day Sales

Learn how to drive restaurant holiday sales in creative ways, helping families stay connected and create memorable and safe experiences. 

How to Increase Restaurant Holiday Sales in 2020

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How to Increase Restaurant Holiday Sales

Learn if a ghost kitchen is the best fit for your business with insights, benefits, and setup tips.

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How to Know if Opening a Ghost Kitchen is Right for Your Restaurant

Learn how thriving local restaurants can help sustain communities socially and economically.

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The Impact of Restaurants on the Local Economy

Learn how this popular new Washington, DC-based Filipino restaurant drives sales and offers its signature hospitality through delivery. 

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How Hiraya Reaches Beyond their Neighborhood with DoorDash

Learn how to calculate ROAS (Return on Ad Spend) to optimize your restaurant marketing initiatives.

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What Is ROAS and How Do You Calculate It for Restaurants?

This football season, you can score big with fans with these game day food menus and promotional ideas. 

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The Best Football Promo Ideas for Bars and Restaurants

Learn about the different types of POS systems for restaurants to understand the best options for your business.

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Everything You Need to Know About POS Systems for Restaurants

Discover how to use key restaurant metrics like sales data and customer satisfaction ratings to track goals, optimize operations, and boost profits.

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Essential Restaurant Metrics to Boost Your Profits

Learn how to get an alcohol delivery certificate to unlock more earning potential for your business.

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A Guide to Getting an Alcohol Delivery Certificate

The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

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How to Use Restaurant Analytics to Help Increase Revenue

From loyalty programs to email marketing and from special events to promotions, here are some easy ways to attract new customers to your restaurant and boost sales.

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How to Attract New Customers to Your Restaurant

Learn tips to optimize your delivery menu and increase online sales from this Washington, DC-based Michelin-star chef. 

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How Delivery Helps Baker's Daughter Expand Its Footprint Beyond DC

Learn how to craft an effective marketing plan to entice guests and drive restaurant sales.

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Creating a Restaurant Marketing Plan: The Ultimate Guide

Discover why this Berkeley Springs, WV fan favorite restaurant partners with DoorDash to reach new customers.


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How Mythical Pizza Grows its Legendary Brand through Delivery

Learn how Quick Response (QR) code menus can benefit restaurants by simplifying and enhancing the customer ordering process.

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The Benefits of QR Code Menus With Digital Ordering

Learn about virtual restaurants, virtual kitchens, and ghost kitchens, and how they help restaurant operators drive additional revenue.

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What Is a Virtual Kitchen? How to Start a Virtual Restaurant

Explore the differences between in-house delivery vs. third-party food delivery services for restaurants.

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Comparing In-House and Third-Party Food Delivery Services for Restaurants

Third-party delivery services have changed how businesses operate, including restaurants, grocery stores, and florists. Here’s what to look for in a partner platform.

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How Third-Party Delivery Services Work

Learn strategies to collaborate with food influencers and boost your restaurant's visibility, sales, and brand awareness on social media.

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How to Get Food Influencers to Promote Your Restaurant

Find out how this Bay Area-based Mediterranean restaurant grew their delivery business after partnering exclusively with DoorDash.

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Why Oren's Hummus Partners Exclusively with DoorDash for Delivery

Discover the most effective promotions to help boost your restaurant marketing strategy. 


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18 Effective Restaurant Promotion Ideas to Grow Your Business

The owner of Spain Wine Bar in Ocean City, Maryland chronicles his career change and shares the secrets to his success.


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A Biochemist's Journey to Opening a Restaurant and Wine Bar

Discover how to conduct a SWOT analysis for your restaurant to enhance your growth strategy, including our free template.

How to Do a SWOT Analysis for Your Restaurant 

Planning ahead for 2024's biggest days for alcohol sales can help position your restaurant or liquor store as the go-to business for festive alcoholic beverages.

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Top 10 Most Popular Holidays for Alcohol Delivery

A great logo design is the foundation of your restaurant brand identity.


Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Designer sketching logo ideas

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How to Design a Restaurant Logo That Will Build Your Brand

Find out why this Denver-based bagel shop partners with DoorDash exclusively to grow a profitable off-premise business. 

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Why Rosenberg's Bagels Quit Third-Party Delivery — Then Partnered Exclusively with DoorDash

From off-premise dining to menu engineering to social media promotions, learn how to increase restaurant sales with these creative strategies.

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8 Proven Ideas to Increase Restaurant Sales

Explore the journey of a delivery order and how exactly DoorDash works for restaurants in 2024.

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How Does DoorDash Work for Restaurants?

Get inspired by these restaurant menu examples and learn how to stand out from competitors, attract more customers, and boost sales.

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7 Restaurant Menu Examples: How to Design a Menu that Sells

The co-founder of Washington, DC's Immigrant Food explains how finding purpose through food advocacy helped her restaurant brand expand.